BBDO Bangkok say don’t drive sleepy
September 22 2010, 4:26 pm | | 12 Comments
BBDO Thailand has created a new print campaign that demonstrates how dangerous driving while you are tired can be. The campaign demonstrates in a very graphic why sleepiness is stronger than you.
Credits: Agency: BBDO Bangkok
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Illustrator: Ploy Lumthong, Tharect Kangkrich
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Photographic Studio: Remix Studio
Producer: Prapapun Naiyawan
12 Comments
Great work BBDO.
Yes, simple and effective.
WOW!
Whilst graphical and simple, I always find this type of ad too far removed from reality.
ie. you don’t really find images tattooed above and below your eye…
7.16am…realit huh? well, men dont get pregnant either. Yet that image became one of the world’s iconic print images. Stay loose and open, man.
I have to say though that the headline makes no sense to me at all. ‘Sleepiness is stronger than you’….wtf?
Whats that got to do with the visual?
‘Dont drive (when) sleepy’ seems enough.
7:16 ur so literal… u must be a suit…
i think da ad is good and relevant
Way too forced.
And the headline has no relevance to the visual.
Agreed, forced, and no I’m not a suit.
sounds like something was lost in the translation.
Take a breath. It smells like scam. In fact, if you take a good look at all the work from these agencies I am sure you will find most if not all of it is bullshit. Now take a good look at the people who did it. Reminds me of that WWF rip off from JWT Singapore. Now ask yourself, what brands have they ever built? I mean real brands. Why would anyone pay them to work on their business? The only thing they have built is a bullshit reputation with some irrelevant shiny trophies to qualify their existence. Pathetic waste of time and energy. And I didn’t even mention his appalling grasp of the English language. Sleepiness is stronger than you? Jesus H. Christ, say it straight, man. It sounds retarded.
Effective especially in Bangkok…where the Motorbikes are running same as mosquito…
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