The Puma Index via Droga5

PumaIndex.jpgWhen the market goes down the clothes come off. That the concept behind Droga5 New York's new campaign for Puma. In his President's Address at Spikes Asia in Singapore last week David Droga previewed the campaign which you can check out HERE and see the website in action HERE.

8 Comments

Anonymous said:

So there is an up side the arse falling out of my WPP shares!

Anonymous said:

ahhhh it's rather like naked news..too much like....hardly original....but nice in a sort of early 80's way...not brilliant at all.

jimmy said:

this is so LAME... but being D5, no doubt be lavishly praised

Anonymous said:

wow....naked women on the internet!!!!!.....where can I sign up?

Anonymous said:

I agree with Jimmy. This is incredibly tacky but no doubt the D5 sycophants will lap it up.

Anonymous said:

I had a pen that did this once. Do I get a titanium?

Anonymous said:

Some of these comments show why you work in your agency and others are flying high with Droga.

Anonymous said:

Some people are just always so jealous. I think it is a cool funny way to sell underwear. I don't think it was created to replace internet porn.

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