The Nine Shanghai creates handheld concerts for high-quality portable smart speaker Rokid Me

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Handheld Concert 01.jpgRokid Me is a high-quality portable smart speaker. It produces beautiful sound quality, and can be controlled from the palm of the hand. Rokid sought to attract more consumers to take interest in this unique product.

 

Handheld Concert is the first of its kind. The Nine Shanghai created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello, to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’

 

“The campaign is quite infectious,” said by Yuanzhi Zhu, the Brand Director of Rokid, “This is a pitch project. When we first saw the draft, The Nine Shanghai’s ideas attracted me all of a sudden and stood out from all the proposals.”

 

The project was held in Chinese cities including Shanghai, Hangzhou and so on. Millions of people experienced the concerts. On the Tik Tok live platform alone, the live video of the event received hundreds of thousands of views on its first day.

Credits – Founder and Chief Creative Officer: Jody Xiong.

Art Director: Jody Xiong.

Copywriter: Candy Chen.

Account Managers: Pei Yu, Huan Dong.

Cellist: Zheming Liu.

Rap: Malasung.

Kunqu Opera Artist: Chaoyue Wu.

Sculptor: Qianyin Wang.

Wire Team: A Hai.

Designers: Jody Xiong, Beili Xue, Haotian Ji.

Photographers: Nicholas Siau, Wei Liu.

Director: Jody Xiong.

Editor: Qingxiang Tong.

Producer: Niki Xu.

Music: Smile Studio.

Production House: Gwantsi.

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