Legendary hollywood director Ridley Scott creates an odyssey for Hennessy via DDB Paris
Hennessy has released this epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O.
The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will air during the 91st Oscars on February 24th, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Academy Award nominated director of the films The Martian and Gladiator as well as cult films Alien and Blade Runner, creates a visual journey that explores the seven flavor profiles in a surreal, sensorial and immersive narrative.
The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comite de Degustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.