CREAM Cambodia produces 7th Annual Tiger Street Football multimedia campaign
CREAM Communications Group Cambodia has developed their seventh consecutive campaign for the Tiger Street Football Competition, which has grown to become Cambodia’s largest outdoor sporting event.
The spot is a celebration of the Tiger Beer drinker’s masculinity and love of football, specifically with a challenging call for action by way of team entries to play in the five aside competition. The Tiger Street Football national tournament builds over nine weeks to the final in Phnom Penh where fans will have the opportunity to meet their hero, football great Ronaldinho.
TV leads the multimedia campaign supported with outdoor and print. Whist digital fuels multilayered social content, initially driven by calls for entry and latterly by realtime match interaction and ramification.
Credits – Director: Tony Potts, Sydney. Production Company: Lime, Bangkok. Post Production: Smoke & Mirrors, Bangkok
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