Dentsu Singapore launches interactive ‘The Unspoken Truth’ campaign to raise awareness about child abuse cases that go unreported

Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse.

For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it.  Often, children think the abuse is their fault, they don’t want to get the abuser in trouble and they think people might not believe their story.

Sanrakshan.org wants to create a safer environment for children and believes Singaporeans must be able to listen and look deeper into what their children are trying to tell us.

The print idea caries the line ‘Just because you don’t see it, doesn’t mean it’s not happening’ and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference.

Dr.Vani Khare, founder of Sanrakshan.org, said: “Childhood sexual abuse exists, everywhere, in all the sectors of societies, races and religion. All the countries have strict child protection policies to tackle it. However there is minimal awareness in general public because of the discomfort, shame and guilt attached to it. We consider it taboo. It’s about time that we shatter the silence and do something about it.”

Credits

Client: Dr. Vani Khare (Founder Sanrakshan.org)

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