Sainsbury’s puts on a Big Night for Christmas
November 13 2018, 1:44 pm | | No Comments
Sainsbury’s has launched its 2018 Christmas ad ‘The Big Night’. Created by Wieden + Kennedy London and directed by The Greatest Showman director Michael Gracey, the spot sees a group of children come together and take centre stage. Depicting a school Christmas show – a familiar event for many families – the film follows a young girl dressed as a star nervously stepping on stage before stunning the audience, including her emotional mother, with a stellar rendition of the New Radicals’ classic nineties song, “You Get What You Give”. She’s supported by a cast of children playing a host of weird and wonderful Christmas characters. Get to know them better in the super cute behind the scenes film below.