Meet a satisfied and happy prisoner in Leo Burnett Malaysia’s spot for Yayasan Chow Kit
Leo Burnett Malaysia’s story is about a man who is oddly happy in prison. And even when confronted with awful food, a broken tooth, intimate showers and a seemingly unbearable life in prison, he seems to be over the moon. But things take a turn for the worst when he is released from prison. A happy prisoner no more. Just a sad lonely free-roaming citizen. The audience soon have their questions to his oddity answered. He’s a stateless man who is denied access to basic rights like healthcare, education and jobs in the outside world. These are basic rights that even prisoners are entitled to.
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.