Dentsu JaymeSyfu Philippines takes out Outdoor Grand Prix at Cresta Awards for Dead Whale
Dentsu JaymeSyfu in The Philippines has continued their great success with their Greenpeace “Dead Whale” campaign at this year’s Cresta Awards with the ambient execution picking up the Grand Prix award in the Outdoor category. McCann Worldgroup Thailand also enjoyed success at the Cresta’s picking up Silver and Bronze award for their Sure “Capture” commercial.
All winners were chosen by Cresta’s International Grand Jury of 81 leading creative professionals from 42 countries. Of those, 15 countries made the final cut with a total of 66 winning ads (10 TV/Cinema/Online Film; 3 Outdoor; 4 Integrated Campaigns; 4 Ambient Media; 4 Direct Marketing; 1 Radio; 3 Design; 17 Crafts; 7 Promotions & Incentives; 7 Branded Entertainment and 6 Interactive entries – see attached winners’ list). Selection criteria were originality of the creative idea and the quality of its execution. In addition to the 6 GRAND PRIX’S awarded, the remaining breakdown of ‘Statue Levels’ includes 6 GOLD; 22 SILVER and 32 BRONZE Awards.
“What sets the Cresta Awards apart? Time, Distance, and Zero communication among judges. 100% of the judging was done online. The jury sat in different rooms in different buildings in different continents. There were no discussions, no debating, no secret notes under the table. The result? Only the best work won. From observation, it’s not enough to have a great idea. It’s not enough to just solve business problems. The work must necessarily take the brand to where it’s never been before – while changing lives, advancing society and creating a global impact. No pressure. As Lewis Carroll said, we just need to believe in as many as 6 impossible things before breakfast.” said Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia & President of Cresta’s Grand Jury.
To select the Agency and Network of the Year, Cresta uses a point system for all ‘Winning Statue Levels’ as well as points for finalist status. Point breakdown: Grand Prix: 10 points; Gold: 7 points; Silver: 5 points; Bronze: 3 points and Finalist: 1 point.
The Agency of the Year winning 17 awards (and 115 points) is McCann, New York. Their winning entries include a GRAND PRIX (Ambient Media) for their client, National Geographic, titled, “Astronaut Reality Helmet”. Adding to the success of “Astronaut Reality Helmet”, the entry won three additional SILVER statues in the Design, Crafts (Virtual Reality) and Branded Entertainment Competitions, plus one BRONZE in the Outdoor competition. MGM Resorts International, titled, “Universal Love” won five awards: A GOLD in the Crafts competition (Best Use of Adapted/Licensed Music), a GOLD in the Interactive Competition, a SILVER in the Ambient Media and Branded Entertainment competitions, and a BRONZE in the Integrated Campaigns competition. Verizon, titled, “First Responders First” won a SILVER in the Radio competition and a BRONZE in the TV/Cinema/Online Film competition. March for Our Lives, titled, “Price on Our Lives” won two SILVER statues in the Direct Marketing and Outdoor competitions. Rounding out their tally, winners with one award were: Mucinex, titled, #SuperSick Monday” which won a SILVER in the Direct Marketing competition, Cigna, titled, “TV Doctors-Season 2” which won a BRONZE in the Integrated Campaigns competition, and Lysol, titled, “Protect Like a Mother” which won a BRONZE in the Crafts competition (Special Effects/Computer Graphics).
Out of the twelve Cresta competitions, entries in six competitions scored high enough to be awarded the Grand Prix. Continuing this list of Grand Prix winners is McCann, London who won their GRAND PRIX in the Promotions and Incentives competition for their client Xbox Design Lab, titled, “The Franchise Model”. “The Franchise Model” also won GOLD in the Interactive competition as well as a SILVER in the Integrated Campaigns competition.
BBDO, New York won the GRAND PRIX in the Interactive competition for its client Downtown Records, titled, “Live Looper”. GE, titled, “Unseen Stars” won a BRONZE statue in the Ambient Media competition, and an additional BRONZE was awarded in the Branded Entertainment competition for Pedigree, titled, “The Pedigree Adoptable Mask”.
AMVBBDO, London was awarded the GRAND PRIX in the Integrated Campaigns competition for their client, Plastic Oceans Foundation/LADBible, titled, “Trash Isles”. “Trash Isles” also took home a GOLD in the Direct Marketing competition.
T/A POL, Oslo captured the GRAND PRIX in the Crafts competition (Virtual Reality) for its Interactive entry for Audi, titled, “Audi Sandbox/VR Experience”. “Audi Sandbox” also scored a SILVER statue in the Promotions & Incentives competition.
Dentsu Jayme Syfu, Makati City won the GRAND PRIX in the Outdoor competition for client Greenpeace Philippines, titled, “Dead Whale”.
McCann Worldgroup became Network of the Year for the third year in a row. In all, 13 entrants from the network combined to win a total of 215 points. They represent New York (3 offices), Atlanta, Detroit, London, Cairo, Madrid, Bangkok, São Paulo, Milan, Tokyo and Dubai.
Cresta’s ‘winners gallery’ have been released in the form of a micro-site. All the winning entries, including film clips and still images are included on the site along with full credits.
