Things2doinMumbai reached 1m Mumbaikars in a social media campaign for Oasiss Desserts

ThingstodoinMumbai.jpgThings2doinMumbai, an experience-centric content platform initiated a social media campaign for Oasiss Deserts. The brand recently launched its 4th outlet in Thane, Mumbai. The campaign went live just 24 hours prior to the launch and unveiled a compelling offer rendered by the brand. The brand hosted a special offer of INR 10 for one dessert and INR 200 for a 1/2 Kg cake. Scrumptious desserts like waffles, pastries, milkshakes, ice-creams, pancakes and more were offered at unbelievable rates. The offer duration was kept at a flexible time starting from 3 pm to 9 pm to make sure both students and families could avail the offer.

The major objective was to create a buzz about the brand and position it as an all-in--one dessert parlour that serves next-gen desserts. Things2doinMumbai garnered an organic reach of 1 million+ within 24 hours by posting about the event on their social media handles and the on-ground eye-balls.
Nikesh Gala, Director of Oasiss Desserts comments on the success of the campaign, "Our stores are well-established in Matunga, Ghatkopar, Mulund and now in Thane. We are in an expansion mode and are planning to launch several outlets across Mumbai. We partnered with Things2doinMumbai to announce a grand launch in Thane. It was amazing to witness 2000+ crowd, braving heavy rains to avail of the offer. With the help of social media alone we were able to reach new milestones and magnificently spread our brand awareness."
Yash Rathi, Co-founder and Director of Things2doinMumbai said, "We are on the verge of creating hyper-local experiences across diverse categories like food, shopping, lifestyle, retail and many more. We have been partnering with a plethora of brands and creating experiences for Mumbaikars to try lesser-known adventures and places in the city by curating unexplored content for our audiences. On the basis of a handful of social media activations, Oasiss Desserts witnessed an extensive response. The effectiveness of the campaign created such a resounding impact that the offer was extended by an hour."  

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.