Innocean adds more fire power to Hyundai’s #BrilliantMoments campaign in its second phase

When it comes to touching millions of hearts, Innocean Worldwide India know the best way in. With the first ad of the Hyundai’s Brilliant Moments campaign series having already crossed 100Mn views in a mere 17 days, the second film in the next phase of the campaign delivers a powerful message that is already resonating with the country’s strong sentiment of patriotism.

VIEW PHASE TWO FILM

The new film, titled ‘Duty’, revolves around the unwavering pride of a Hyundai Santro owner towards a newly commissioned Army officer. Seeing the gentleman officer getting delayed to report for his duty, our Santro owner smilingly goes beyond his way to ensure the armyman reaches his destination on time.

“The film is actually a testament of Hyundai’s spirit of serving its consumers, partnering them, enabling them in their life’s journey” emphasises Arjun Modayil, Executive Director, Innocean Worldwide India. He adds, “With this film, we are definitely keeping the emotional momentum going for brand Hyundai. With the ‘Duty’ film we are definitely touching a newer set of emotions of patriotic pride for the selflessly serving men in the uniform.”

The writer of this highly evocative film is Rajesh Bhardwaj, Creative Director, IWI. It plugs into the right set of values and emotions to deliver an overwhelming message for an added thrust to the campaign momentum. According to him, “The idea in this film is to accentuate the respect we Indians have for the Armed Forces who serve the nation selflessly. The co-protagonist in the film echoes this sentiment loud and clear as he enables a young officer to fulfil his call of duty. And the brand Santro is the quintessential enabler in all this, ever present yet so subliminal.”  Further elaborating on the brand connect, adds Bhardwaj, “The character of Rawatji our co-protagonist in a sense also represents the core values of Hyundai Santro of reliability & trust which remain unchanged even after two decades.”

20 years ago, Hyundai embarked on a marvellous journey with the launch of the mighty Santro in the India market. This film allows the audience for get a glimpse of this most loved Hyundai car, bringing back nostalgia, feelings of love and pride.

Anushina Rajesh, GM, Innocean Worldwide, added, “With the Brilliant Moments campaign, we have intended to bring back lived moments and loved experiences with Hyundai cars and also get consumers to share their own special memories with the brand. This film is special because it shows how Hyundai has added and enabled lives of not just the owners but so many more around them. With this film Hyundai salutes the armed forces and also the undying spirit of serving the nation amongst scores of Indians.”

With India’s Independence Day coming up, and also the anniversary of Kargil war where the Indian forces were victorious, this film is sure to touch the patriotism chord with many. “Within a day of launch the film has already garnered over 4 million views on digital media. And going further we will see a lot more engagements and responses of an unprecedented nature for the brand Hyundai,” adds Abhishek Chhabra GM Digital Services at Innocean.

Credits –

Sr. General Manager & Group Head Marketing: Puneet Anand