TBWA\India picks up Gold Lion + McCann Health Shanghai a Bronze in Cannes Pharma Lions
The Lion winners for the first awards presentation at this year’s Cannes Festival of Creativity have just concluded. Tonight’s presentation was for the Health categories.
In the Pharma Lions Asia picked up one Gold Lion and one Bronze Lion.
A Gold Lion was awarded to TBWA\India in the Direct sub category for Asha EK Hope Foundation’s “Blink to Speak”. Blink To Speak is the world’s first eye language for patients who have an alert mind but a paralysed body. Using the power of eyes, the team at TBWA devised a way to help these patients. Blink To Speak uses 50 simple eye movements to build an extensive eye language. They assigned simple messages commonly needed by patients to basic combinations of eye movements. They created very easy to use sets of eye actions using the 8 alphabets of the eye language – Shut, Blink, Left, Right, Up, Down, Roll and Wink.
In the Ambient Outdoor sub category McCann Health Shanghai picked up a Bronze Lion for GSKs Cervical Cancer Vaccine “A Warning From The Future”.
From Australia CHE Proximity Melbourne has picked up one Gold Lion, one Silver Lion and one Bronze Lion for Cochlear ‘The Hearing Test In Disguise’.
From 376 entries received in the Pharma Lions 27 Lions were awarded: 3 Gold, 15 Silver and 9 Bronze, with no Grand Prix. For the first time, Argentina and Ireland both took Bronze Lions home.
Pharma Lions Jury President Rich Levy, Chief Creative Officer, FCB Health, noted that the shortlist included work from many of the world’s largest pharma companies, including: Pfizer, BI, Allergan, Novartis, Merck, Bayer, Biogen, Lilly, Grunenthal, Cochlear, AZ, TEVA, Takeda, Roche, GSK.
His jury looked for work that was both life-changing and highly creative. “We saw a diversity of ideas that we’d never seen before. There was not a single piece of work that stood out to win the Grand Prix, but many of the Gold, Silver and Bronze winners will move the industry forward,” said Levy.
View the Cannes Pharma Lions winners – Pharma Lions Winners.xls
