Gold and Silver Lion to J Walter Thompson Bangkok in Cannes Health & Wellness Lions

The Lion winners of Cannes Health & Wellness Lions have just been announced at the first awards presentation at the Cannes Festival of Creativity.

J Walter Thompson Bangkok performed very well picking up one Gold Lion and one Silver Lion for Kleenex “Tiny Doll”. The Gold Lion was in the Branded Content sub category and the Silver in Film Craft.

The 6-minute long-take film features former bully victim turned martial arts star Rika Ishige. Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand.

Three other Silver Lions were awarded – Grey India for Mahindra Rise “The Health Purse”; DDB Mudra Mumbai for Stayfree Sanitary Pads “Project Free Period”; and mcgarrybowen Shanghai for “The Fading Font” for Alzheimer’s Disease Awareness.

A Bronze Lion went to McCann Health New Delhi for Kwality Milk “Noon Assembly”.

In the Health & Wellness Lions 1,482 entries were received and 39 Lions were awarded: 8 Gold, 12 Silver and 18 Bronze.

The Grand Prix went to ‘Corazón – Give Your Heart’ by JohnXHannes, New York, for Montefiore, USA. Health and Wellness Lions Jury President: R. John Fidelino, Executive Creative Director, InterbrandHealth, said, “We looked for work that fused health and wellness issues into our everyday lives.” R. John Fidelino described the Grand Prix winner as an extremely strong integrated campaign that used various elements and mediums that came together successfully as a whole. “

The Health & Wellness Lions Jury noted trends across the winning work, including the innovative and effective use of mobile. The winning work also demonstrated that health and wellness doesn’t always have to be serious, emotional and meaningful, the ideas that came through were often cool, clever and funny.

View the Health & Wellness Winners – Health & Wellnes Lions Winners.xls