BBDO Pakistan, JWT Bangkok, Dentsu Tokyo + PHD Taiwan net Bronze in Cannes Media Lions
The Media Lions awards presentation at the Cannes Festival of Creativity has seen 4 Bronze awards for Asia. BBDO Pakistan, J Walter Thompson Bangkok, Dentsu Inc Tokyo + PHD Taiwan all scored Bronze Lions in the category.
BBDO Pakistan won with “The Bridal Uniform” for UN Women. To protest against child marriages in Pakistan, UN Women collaborated with the most famous fashion designer in the country to design the world’s first Bridal Uniform: a schoolgirl’s uniform merged with traditional Pakistani bridal gown embroidery. They then hijacked the nation’s biggest bridal wear fashion show to launch the dress on the catwalk as worn by a schoolgirl.
J Walter Thompson Bangkok won Bronze for “Home Is Not A Boxing Ring” for the Women & Men Progressive Foundation. Thailand ranks #2 in the world when it comes to domestic violence. During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim – made up to resemble her horrific actual injuries. Instead of displaying the round number, her sign simply said, ‘Home is not a Boxing Ring’ #PickYourFight.
The Bronze Lion to Dentsu Inc Tokyo was awarded for for “Emergency Collectibles” from Kobe Shimbun. The campaign encouraged families to collaborate to collect each of the items identified on the page so they would have everything they needed to survive in the aftermath of an earthquake.
PHD Taiwan won their Bronze for Skoda “Handsome Dancer Coincidence”. The Campaign used a catchy song featuring handsome dancers who dance and sing in their car.
In the Media Lions, 2,594 entries were received and 85 Lions awarded: 9 Gold, 26 Silver and 49 Bronze. The Grand Prix went to ‘Tesco’s Food Love Stories’, by MediaCom London / BBH London, United Kingdom, for Tesco.
Media Network of the Year 2018 was also awarded to: Mediacom; second to OMD Worldwide; and third to Mindshare.
Download the Media Lions winners – Media Lions Winners.xls