Spotify launches new global brand 'Love What You Love' with two epic movie trailer-esq spots

Spotify.jpgDirector Steve Ayson has teamed up with Spotify's creatives on two epic movie trailer-esq spots. The new work is part of a major marketing campaign from the music streaming company titled, "Love What You Love."

Both films drop hugely popular tracks in places they might not normally reside.  

'Chase' turns a gritty, high-speed car chase into a love session for Myley Cyrus' "Wrecking Ball". While the second spot 'Horror' gets spooky around lethally catchy Camilla Cabello's "Havana".

Screen Shot 2018-05-16 at 1.34.52 pm.jpgShot in Mexico City, the two films will start rolling out worldwide today through June 21st.

Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Rajeev Basu
Associate Creative Director: Alex Sobiecki
Senior Art Director: Ellen Pai
Director of Integrated Production: Belinda Lopez
Senior Broadcast Producer: Laura Ferguson

Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Dariusz Wolski
Production Designer: Nicolas Scabini
Service Production: Kinema Films
General Director (Kinema): Jose Ludlow
Line Producer (Kinema): Dalia Sierra


The reason said:

Ah ads! The reason we all got into this in the first place. Good to see people still make them.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.