Kit Ong joins Logicillogic Shanghai to team up again with Kevin Lee as co-creative directors

LogicIllogic Shanghai has hired Kit Ong to team up with Kevin Lee as co-creative directors.

Lee (middle) and Ong (left), both Malaysians, first worked together in Ogilvy Shanghai in 2008. During their tenure there, they helped the agency to become the top ranked creative agency in China for two years running in the Campaign Brief Asia rankings.

Following Ogilvy Shanghai, Lee joined Leagas Delaney Shanghai, while Ong left for Euro RSCG Malaysia. Ong later joined Y&R Vietnam in 2011, and stayed at the agency until 2016. When he became a partner at The Purpose Group Vietnam and only recently resigned. Lee started LogicIllogic with Kien Lim (on right) as his managing director partner.

Throughout the years, the duo have worked with a rich diversity of clients. Their combined experience include clients like Coca-Cola, Tiger Beer, Midea, Guinness, The North Face, Tsingtao, Unicef, Lee Jeans, Sprite, Fanta, Budweiser, Colgate-Palmolive, Toblerone, Unilever, P&G, Yearcon, Munchkin and Red Bull.

Both have judged at many esteemed award shows, are frequent speakers at industry events, and also frequent contributors of thought leadership articles to various publications.

Lee’s love for art influences his work. His work blurs the line that distinguishes art and advertising. Ong is the creator of UBXED [unboxed], a story-based social impact platform focusing on the well-being of children. Both are filmmakers.

Lee said: “There are many good teams in Asia that ended up with the partners going their own way when they reach a certain seniority. Kit and I have been talking that we must work together again after being apart for almost 7 years. I am really happy that we can have fun working together again especially at our own company this time.”

Kien Lim, managing director partner at LogicIllogic said: “I’m stoked to put the dream team back together again. As a true believer in great chemistry that results in great creativity, we have the best combo to lead our young and ambitious creatives. Our clients are equally pumped with this development. We can’t wait to show off our new work soon.”

Ong said: “We like how we jammed during our Ogilvy days culminating with The North Face work which performed really well at the shows, and most importantly, for the client. A lot has changed in China since then but China is still very much a fertile land for experimentation for great work that works through all the tiers and complexities. I am so very glad to be back here with my bro, Kevin. And with Kien, we are three bros who are going to try to make some big noise at our small-ish agency.”