Asia scores 160 finalists in New York Festivals Awards 2018 shortlist led by South Korea with 52
New York Festivals International Advertising Awards announced this year’s finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.
Asia has secured 160 finalists with South Korea leading with 52 finalists followed by Japan with 39. Next is India with 14, Philippines with 13, Hong Kong has 12, Singapore has 11, Thailand has 9, China has 5, Taiwan has 4 and Malaysia has one finalist.
Leading the agency pack for South Korea is Innocean with 19 finalists and leading for Japan is Tohokushinsha Film Corporation with 10 finalists.
Michael Demetriades, president, New York Festivals said, “This year’s Finalists, selected by the Grand Jury, reflect the leading-edge campaigns created by agencies around the globe. NYF’s Executive Jury, comprised of some of the world’s most award-winning creatives, will thoughtfully review all creative entries to determine which will earn trophies and deserve the title of World’s Best Advertising.”
For 2018 NYF added Sports to its powerhouse competition roster honoring all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere.
The 2018 Grand Jury comprised of 400+ creative directors, executive creative Directors and worldwide chief creative officers from 57 countries determined the finalists through online judging sessions and a live collateral judging session.
All finalist entries will progress to the live judging round with the 2018 executive jury. This elite group of global chief creative officers and C-suite creative leaders will convene in New York City April 19th-23rd to judge all mediums through five rounds of judging and select the World’s Best Advertising Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show award-winning entries. All Film Craft finalists will be judged on Saturday and Sunday, April 21st-22nd by the second annual Film Craft executive jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process. All trophy winners will be announced live at the New York Show.
New York Festivals recognizes exceptional contributions by individuals and companies within the international advertising community. In addition to Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, and Best New Agency of the Year, special awards include: Lifetime Achievement Award, Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director.
The 2018 New York Show will take place on May 17th. The annual awards ceremony and gala will be held that evening at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. The evening begins with a cocktail reception, followed by the awards ceremony. A celebratory after-party will be held to toast all the winners of the World’s Best Advertising.