23 gongs helps TBWA\Asia-Pacific celebrate its best ever performance at AdFest

TBWA\Asia-Pacific had its best ever performance at AdFest this year with a total of 23 Lotus Awards. Their most successful office was TBWA\Hakuhodo Japan, who picked up the Agency of the Year award following their haul of 11 Lotus awards – three Grande, five Gold, two Silver and one Bronze. The agency’s three Grande awards were for COGY Wheelchair picking up Grande in both Direct and Innova categories, and adidas Japan ‘Green Light Run’ also picking up the top award in the Outdoor category.

TBWA\Sydney was amongst the big winners with four Gold awards for Gatorade ‘Bolt Rate’, and two Gold for M.J. Bale ‘Coolest Suit’.

Other contributing agencies were TBWA\Santiago Mangada Puno with three Lotus, including Gold for Association of Broadcasters of The Philippines ‘Love Thy Neighbor’; TBWA\Shanghai winning Gold for Penguin ‘Frozen Book’; and TBWA\Thailand with two Lotus for McDonald’s ‘Loving the Bangkok Night’.

“Our success at AdFestT is testament to the amazing talent we have within our company, and also the incredible brands and clients we work with,” said Kazoo Sato, Chief Creative Officer of BWA\Hakuhodo. “After being on the jury and seeing the fantastic quality of work entered across the region, it makes me extremely proud to see BWA\Hakuhodo crowned Agency of the Year.”