MullenLowe Group China and Carlsberg celebrate better places to gather for Chinese New Year

The 30-second clip tells of a story about a group of friends, discussing what could be the "better place" to gather for CNY. Each member of the group suggests different restaurants, bars, KTV and ultimately, they all celebrate CNY together. This is a simple story but is based on the true insight of consumer behavior during this festive period. This copy has been quantitatively tested and has scored top box results in the testing.
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"The Carlsberg CNY campaign is a perfect example of the kind of branding communications that we excel at," said Richard Tan, CEO of MullenLowe Group China. "We deliver creative campaigns based on real consumer insight to consistently strike a chord with Chinese audiences."
Credits:
Managing Director: Brian Leong
Chief Creative Officer: Cheelip Ong
Creative Director: TinYick Tan
Senior Copywriter: Don Kang
Account Director: Jenny Sun
Producer: Elsa Mo
Production Company: MUST FILMS
Director: Richard D'Alessio
Director of Photography: Richard Kendall
Executive Producer: Chapin Melcher
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