BBH Shanghai the only Chinese agency to feature in YouTube's 6 second bumper ad format challenge at the 2018 Sundance Festival

Hanzel & Gretel.jpgBBH China is the only creative agency in China, and one of twelve leading agencies selected to partner with YouTube to showcase its six - second bumper ad format at the 2018 Sundance Festival.
 
Now in its second year, the initiative by YouTube has a new twist for 2018 - creative agencies are to interpret a classic tale in just six seconds.
 
Google, in its agency blog post said, "We've enlisted some of the brightest minds in creativity, film and storytelling to draw inspiration from a timeless story...These tales have survived as fables, story books, animated movies, live-action films based on animated movies and hit songs. Will they survive as six second stories?"

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"The agency interpretations of these stories cover a broad range of imagination and creativity and demonstrate how much focus, emotion and complexity can fit into a six-second format.  They also show how just six seconds can trigger the desire to see much more,"
 
Hanzel & Gretel2.jpgHanzel & Gretel3.jpgBBH China were challenged to re-imagine the story of Hansel and Gretel.
 
And re-imagine they did - with a unique take on the amusing point of view of the evil witch who plots her fantastical candy house 'Project Candy House' - which is central to the actual classic tale  - in a modern day setting complete with builders, architects and pastry chefs.
 
Arthur Tsang, Chief Creative Officer, BBH China said, "Its' been an incredible honour to have been recognised as one of the twelve best storytelling creative agencies in the world by YouTube. The challenge was to translate a fairy tale as dark as Hansel and Gretel into a satire that could reflect the times we live in, and to tease it in just 6 seconds. We're very proud to have brought this to life in a way the whole Sundance audience can smile with."

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