BBDO Bangkok launches global campaign for TAT celebrating the spirit of diversity through the lens of "Open to the New Shades"

TAT.jpgBBDO Bangkok has partnered with Tourism Authority of Thailand to launch a new global campaign centered around the next generation of world travelers - titled 'Open to the new shades'.

For years, Thailand has been one of the preferred destinations for travellers across the world. The country has been long recognized for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people and their smiles. These are some of Thailand's amazing essentials that have helped make the journey truly memorable for years.

However, there are lots of hidden, diversified and unique Thai local cultural experiences that are yet to be discovered; locations, food and craftsmanship that all stem from the country's long celebration of diversity. With this new global Amazing Thailand campaign, BBDO aims to introduce these new shades, show the world that diversity is amazing and encourage the world's travellers to open their minds, as Thailand is open for them.

TAT2.jpgTAT3.jpgTAT4.jpgThis 2-min online short film represents 3 diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand

Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok said, "Thailand's 'Open to the new shades' is not just an advertising concept, but also a philosophy that we are proud to announce to the world. To encourage global citizens to embrace the spirit of diversity, discover the unknown, and be open to everything and everyone. And those who want to be open can discover millions of shades waiting for them in Thailand. This will give more depth to Thailand's tourism overall."

Somkiat Larptanunchaiwong, Chief Executive Officer of BBDO Bangkok said, "BBDO Bangkok has captured the today's world tension and creatively turned it into a unique 'Amazing Thailand' proposition with pride. We believe this work will foster the spirit of travel, inspire the world by setting example of what Thai people believe, and effectively open the hearts and minds of a new generation of travellers by encouraging them to visit our beautiful country."

Credits -
Chairman & CCO : Suthisak Sucharittanonta
Deputy CCO : Anuwat Nitipanont
Head of Planning : Prasit Kunanuphanchai
Planning manager : Sakila Banyen
Client Service Director : Tuangyos Charoensiri
Creative Director : Pitha Udomkanjananan
Creative Group Head : Thiti Boonkerd
Art Director : Thanan Srisukh
Film Producer : Yathip Thanitthanaphat
Account Director: Rattapat Boodsri
Account Executive: Thayanee Sudsopa

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