R/GA Singapore creates the 2017 year with Uber
January 15 2018, 10:32 am | | No Comments
R/GA Singapore gathers a base of 5,000 story and song combinations to create a ‘Year with Uber’ which allows each user to generate content that are location-specific and unique. That is why users in Thailand will see tuk-tuks, encounter tai-tais (wealthy aunties) in Singapore, the iconic Melbourne Cup and Sydney’s New Year’s Eve fireworks in Australia, the national sport of cricket in India. Festivals and holidays like Ramadan, Christmas, and Deepavali, is also featured. Each user has a different experience up to Two and a Half minutes of video totally customized depending on the personal history of rides of 2017.