Soho Square wins creative duties for Medlife to be handled out of their Bengaluru office

Sumanto Chattopadhyay.jpgSoho Square Bangalore has won the creative mandate for MedLife, the one-stop healthcare hub. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agency's Bengaluru branch.
 
Tushar Kumar, CEO, MedLife said, "We've always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!"

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India (pictured) said, "It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square."

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