LIA Chinese Creativity Show announces the 2017 winners: 7 Red Statues awarded on the night
The inaugural LIA Chinese Creativity Award show was held at the 8 On The Bund in Shanghai on Friday night. The Chinese Creativity Show was created as part of the Global LIA to recognize creativity conceived, written and produced solely in the Chinese language. LIA President, Barbara Levy, presented the coveted red LIA statues to the winners.
Levy said, “It is a pleasure to be here in Shanghai to honor the winners of the first global awards for Chinese language Creativity. Gordon Tan has worked diligently to bring these awards to fruition. I am proud that LIA is the only global award to integrate work that was created in Chinese language and judged by individuals that speak the language and understand the culture. Congratulations to all the winners.”
An Honorary Award was presented to Mr T.B. Song, Chairman of Ogilvy Greater China for his relentless and continuous support and growth of advertising in China. Since 1994 he helped drive and grow China’s ad industry, he has also very strongly supported the LIA Chinese Creativity Show.
Malcolm Poynton, Global CCO of Cheil was the speaker for the evening.
The final round of judging was held at Encore Las Vegas in October. Chinese Creativity was judged by a panel of respected Chinese language jurors; Spencer Wong (CCO McCann & Spencer Hong Kong), Michael Dee (CCO United Advertising Taiwan), Alice Chou (CCO Dentsu Taiwan), Chris Soh (CD & Head of Art Saatchi & Saatchi Singapore), Kin Chong (CCO Serviceplan Beijing) and Yiyang Hei (Founder & CD Sense Team Shenzhen).
After several days of discussion they awarded the coveted LIA statue to the following:
· McCann & Spencer, Hong Kong won in the Design category for Coca-Cola titled “Singing Bottle”
· Ogilvy & Mather Advertising, Taiwan won in the Marketing Effectiveness category for Pxmart titled “Pxmart Hungry Ghost Festival”
· Forsman & Bodenfors, Sweden won in the Marketing Effectiveness category for SK-II titled “Marriage Market Takeover”
· Dentsu, Taiwan won in the Branded Entertainment category for Glenlivet titled “Single Belief”
· ADK Taiwan won in the Integration category for UNI Noodle titled “House of Little Moment Season 1+2”
· Havas Taiwan won in the TV / Cinema / Online Film category for Volvo Cars Taiwan titled “Alice’s Wedding”
· Cheil Worldwide, Hong Kong won in the Poster category for JBL titled “Block Out The Chaos, Babies”
“We’re humbled and incredibly proud of our best year ever at LIA,” said Paul Chan, CCO, Cheil Worldwide Hong Kong.
In addition to the seven statue winners, 57 entries attained Finalist status. All the winners and finalists were honored at the award ceremony in Shanghai.
