Good People Basically and Dr Jart+ embark on the most beautiful adventure in China

Have & Be, Co. collaborates with independent agency GPB (Good People Basically) to handle integrated strategic and creative duties for their Dr Jart+ brand in Greater China. The assignments cover campaigns for all product brands offered by the internationally-renowned skincare specialists across experiential and social media. Dr Jart+ brands include V7, Ceramidin, Cicapair and Dermask lines, among others.

This winter, GPB is coming out of the starting blocks with a new campaign for the Rubber Mask series, a special line of pro-skincare products. The campaign, for which GPB and Dr Jart+ are creating their own group of KOLs, is called “The Most Beautiful Adventure in the World.” It’s the story of four fictional characters, the Lovers from Planet Dermask, who are coming to Earth to experience all things beauty together with likeminded fans. The story experience kicked off in late 2017 and will continue all throughout 2018.

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“The way the story unfolds is directly related to how our fans react. We listen to them and deliver beauty inspiration that’s relevant to their expressed interests in real-time.” says Ellene Choi, Creative Director at Have & Be, Co. “The product is a favorite in the US, South Korea, Mexico and EU markets but this marks the first time it becomes available to modern Chinese consumers.”

GPB Creative Chairman Alvin Lim said, “The Most beautiful Adventure in the World is a great example for the meaningful human stories and experiences that GPB loves to create. The direct audience participation that actively shapes what our Rubber Mask Lovers do is truly exciting for them and Dr Jart+. It elevates our characters from being spokespeople to being real friends.”