October 2017 Archives

Pitching French Films to Hollywood1.jpgPitching French Films to Hollywood2.jpgOgilvy & Mather Singapore was one of the top performers this year at the 2017 London International Awards. Results of this year's judging were released today and all of Singapore's 6 Gold LIA Statue wins were picked up by Ogilvy & Mather Singapore.

In total Singapore picked up 15 statues - 6 Gold, 6 Silver and 3 Bronze. They also attained 3 Finalists from the judging process held early last month at the Encore Hotel in Las Vegas.

Ogilvy & Mather Singapore won 6 Gold Statues, 4 Silver Statues and 2 Bronzes. Most of their award wins were for their already highly-awarded CINÉ-CLUB "Pitching French Films to Hollywood" campaign. The campaign won 5 Gold, 2 Silver and 1 Bronze Statue.

Babies.jpgDogs.jpgCheil Worldwide Hong Kong has won 7 Statues at the London International Awards.

Results were announced today and Cheil's 3 Gold, 1 Silver and 3 Bronze Statues place it as one of the best performing agencies in Asia at this year's show.

The agency also scores wins at the new LIA China Creativity Show (announced at the end of November) and also contributed to wins for their Germany office. This performance all contributed to them being named LIA's Regional Agency of the Year award for Asia.

Overall Hong Kong was awarded 10 statues - 4 Gold, 2 Silver, 4 Bronze. They also attained 5 Finalists.

Cheil Worldwide won statues for work on JBL, Tesco and Scrabble. McCann Health also picked up 3 Statues - Gold, Silver and Bronze - in the Pharmaceuticals category for their client Xalatan.


Gangtai Anti-Hemorrhoids.jpgChina has picked up a total of 10 Statues at this year's London International Awards. Winners were announced today and China's haul includes 1 Gold Statue,1 Silver, 8 Bronze and 10 Finalists.

The best performer is Cheil Worldwide Beijing with 1 Gold, 1 Silver and 3 Bronze statues. Gold was awarded in the Pharmaceuticals category for their Gangtai Anti-Hemorrhoid Patches TV campaign.

Top independent agency, The Nine Shanghai scooped up 2 Bronze Statues and Havas Shanghai, TBWA Shanghai and Tencent Shenzhen also won Bronze statues.

The Immunity Charm_New.jpgImmunity Charm 2.jpgMcCann Health India and their "The Immunity Charm" campaign for Education and Services for Ministry of Public Health, Afghanistan has put up an exceptional performance at this year's London International Awards. The campaign has won 2 Grand LIA Statues, 9 Gold Statues, 1 Silver Statue and a Finalist certificate.

The performance sees McCann Health Delhi named Global Health & Wellness Agency of the Year and Global Pharmaceutical Agency of the Year. The Health & Wellness jury awarded them the Grand LIA for best of show and the Pharmaceuticals jury also awarded them the Grand LIA for their best of show.

The 32nd Annual London International Awards was judged early in October at the Encore Hotel in Las Vegas,

This was a record year for India winning 16 Statues including 2 Grand LIAs, 9 Gold, 1 Silver and 4 Bronze statues. They also attained 9 Finalists.
Wacoal Wow Girls.jpgAlices Wedding_Volvo.jpgHavas Taiwan and X-Line Taiwan have both been awarded Gold Statues at this year's London International Awards. Results of the early October judging were announced today.

In total Taiwan picked up 4 Statues - 2 Gold and 2 Bronze. They also attained 2 Finalists.

Havas' Gold was in the Branded Entertainment category for their Short Film for Volvo S90 titled "Alice's Wedding". X-Line's Gold Statue was in the TV/Cinema/Online Film category for Taiwan Wacoal Sports titled "Wow Girls' Lab".

This year Asia performed very well at LIA bringing home 129 statues - comprised of 32 Gold, 43 Silver and 54 Bronze. Asia also attained 56 Finalists.

Ogilvy & Mather was named the Regional Network of the Year for Asia and Cheil Worldwide Hong Kong took out the Regional Agency of the Year award for Asia. Both are new regional awards introduced this year.
BUILD THE FUTURE 1.jpgOgilvy Group Thailand has won 8 Statues at this year's London International Awards.

Full results were announced today and Ogilvy & Mather Bangkok's wins include 4 Gold, 4 Silver and 2 Bronze Statues. they also received one finalist.

Most of the agency's statues were in the Print and Poster categoriies for their Lego "Build the Future" campaign.

CJ Worx also was a strong performer with 3 Gold, 2 Silver, I Bronze and 1 finalist all for AP (Thailand) titled "The Unusual Football Field Project".

Overall Thailand picked up an impressive 21 statues - 9 Gold, 7 Silver and 5 Bronze. They also attained 3 Finalists.

McCann Worldgroup Bangkok won 2 Gold statues. BBDO Bangkok won 1 Silver and 2 Bronze statues and Dentsu Thailand has one Finalist.


LIA STatues.jpgMcCann Worldgroup Manila is The Philippines' best performing agency at this year's 2017 London International Awards.

The agency put in a strong performance in the Radio and Audio categories to win 7 LIA statues. McCann won the country's only Gold Statue for the script writing of the Maggi Magic Sarap radio spot titled "Dim Dads - Pedro". In total McCann Worldgroup picked up 1 Gold, 1 Silver, 5 Bronze and 1 Finalist.

Overall The Philippines were awarded 9 statues - 1 Gold, 3 Silver, 5 Bronze. TBWA\Santiago Mangada Puno were the only other statue winners from The Philippines, picking up two Silver Statues for The Campaign Against the Return of the Marcoses to Malacanang.

This year Asia brought home 129 of the coveted LIA statues - 32 Gold, 43 Silver and 54 Bronze. They also attained 56 Finalists. McCann Health India, Delhi was awarded two Grand Prix statues for Ministry of Public Health Afghanistan's "The Immunity Charm" and was named Health & Pharmaceutical Network of the Year, Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year.
Gravity Cat_New Still.jpgGravity Cat_New image2.jpgJapan ranked #5 globally at the 2017 London International Awards receiving 59 statues - 9 Gold, 23 Silver, 27 Bronze. They also attained 29 Finalists.

Three Gold statues were awarded to Tohokushinsha Film Corporation and one each went to Dentsu Tokyo, good design company, Hakuhodo Tokyo, McCann Worldgroup Tokyo, Spoon Inc Tokyo and TBWA\Hakuhodo Tokyo.

Dentsu Tokyo again leads Japan's strong performance with 15 Statues consisting of 1 Gold, 6 Silver and 8 Bronze. Dentsu Tokyo's Gold was for The Hoshi Award "An Experiment of the Imagination"

Also performing strongly were TBWA\Hakuhodo Tokyo (1 Gold, 4 Silver and 3 Bronze Statues), McCann Worldgroup Tokyo (1 Gold, 4 Silver and 1 Bronze Statues), Hakuhodo Tokyo (1 Gold, 4 Silver and 1 Bronze Statues) and Ogilvy & Mather Tokyo (2 Silver Statues and 7 Bronze)

NA image.jpgA new tribe exists, and it's influential, strong and wants to be heard. Xennials - the youngest Gen Xers and the older Millennials - are redefining what it means to be an adult.

What will adulthood mean in 2020? A new report from J. Walter Thompson's Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults.
SK11.jpgWARC, the global authority on advertising and media effectiveness, has announced the winners of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results in Asia.  

Close to 200 submissions from 17 countries across Asia were judged by a panel of 25 agency- and client-side professionals. 16 campaigns for global and local brands have been selected as winners, showcasing the region's smartest thinking and highlighting breakthrough ideas. The jury awarded one Grand Prix, five Golds, five Silvers and five Bronzes.

India leads the way with 10 awards, including a Gold, which also ran in Pakistan. China won three awards; and Hong Kong, Japan, and The Philippines earned one each.

Additionally, five special awards were given honouring specific areas of excellence:   The Market Pioneer Award, The Research Excellence Award, The Channel Thinking Award, The Local Hero Award and The Asia First Award.
Attachment 3  Students' Award 2017 Photo _ Judges Voting.jpgThe HK4As Awards for University Students this year has produced 10 finalists after an intensive judging by The Association's Creative Directors.
This is an annual event organised by the HK4As to encourage creativity in the next generation and identify future stars in advertising field. University Students find this avenue as a useful step to enter advertising industry as well as getting a feel of what to expect in this chosen career. Local Universities have been enthusiastically supporting this industry award as many of its past winners now hold key positions in HK4As' Agencies.

VIEW THE FINALIST LIST: 2017 HK4As Students' Award Finalists List (Eng).pdf
OS-Rankings-header.jpgJapan has been ranked as the second most creative country in the world behind the US in The One Club for Creativity's 2017 Creative Rankings.

Dentsu Tokyo has ranked at #2 in the top creative agency category with McCann New York leading the rankings at #1. Other Asian agencies making it in the Top 100 include Hakuhodo Inc Tokyo at #23, Mori Inc Tokyo at #43, BBH Singapore at #44, Ogilvy & Mather Singapore at #55, iyamadesign inc Tokyo at #59, Ogilvy Group Thailand at #64, Dot Incorporation Seoul at #68, McCann Tokyo at #71, Serviceplan Korea at #72, TBWA\Hakuhodo Tokyo #73, TBWA|Thailand at #74, BBDO India at #78 and J. Walter Thompson Bangkok at #98.

The Top 10 performing networks were McCann Worldgroup at #1 followed by BBDO Worldwide, Leo Burnett Worldwide, Ogilvy Group, TBWA Worldwide, DDB Communications Group, Publicis, Dentsu, J. Walter Thompson Worldwide and FCB.
HR Asia Awards_Ogilvy Team.jpgAt the HR awards in Asia, Best Companies to Work for in Asia 2017 - China Edition, Ogilvy China was named the "Best Company to Work for in Asia", outperforming competitors with its excellent talent management strategy and superior employee satisfaction. The awards cover 12 markets in Asia, and this was the first year for the mainland China edition of the awards.

Hosted by HR Asia, an authoritative publication for HR professionals in Asia, the award ceremony handpicks world class corporations with high levels of employee engagement and excellent workplace culture. Different from other professional HR awards, "Best Companies to Work for in Asia" is based on insights into employee motivation and emotional engagement.
Intersport.jpgIn a fast-paced and action packed film for Gudang Garam Intersport, Seven Sunday Films has captured all of the excitement and energy of the drift car racing scene in its latest campaign 'World Stage' via Chai Indonesia.

Clement Chung.jpgAfter 25 years of service at Omnicom Group, Ray Wong will be stepping down from his current role of CEO for PHD Hong Kong at the end of November 2017. Clement Chung, currently General Manager of PHD Hong Kong, will take on the role of Managing Director and assume Wong's duties effective December 1.

Like Wong, Chung (pictured left) has been with Omnicom Group for over two decades, having worked closely with Wong to establish the PHD network in Hong Kong over the past 11 years. As General Manager, Chung has been instrumental in driving digital integration and business growth for the agency, and leading his teams to deliver award-winning work for clients.

Wong first joined Omnicom Group in 1990, running the planning function for DDB in Hong Kong. He has been instrumental in the Asia Pacific launches of both Omnicom Media Group agencies, starting with OMD in 1998 and PHD in 2006. Under his leadership, PHD Hong Kong has received over 300 accolades, including 16 'Media Agency of the Year' titles.
Neutrogena Chatbot copy.jpgTribal Worldwide Hong Kong has launched a Facebook Chatbot to introduce Neutrogena's latest Hydro Boost series of products, and create an invaluable opportunity to engage with customers prior to making a purchasing decision. The initiative aims to bridge the gap between introducing a brand and customers developing an active interest in a product.

Given the size of Neutrogena's Hydro Boost range, customers stand to benefit from support and guidance during the decision-making process. The Facebook Chatbot acts as a real-time beauty advisor that recommends suitable product combinations based on the nature of each consumer's skin. Neutrogena's savvy new digital assistant guides users through a step-by-step process to help determine their skin's unique needs, and offer personalised skincare advice by recommending the right products. The first 5,000 users can also receive a sample of Hydro Boost Water Gel to try out.

"To truly add value to a customer's experience, you have to be there at the right place at the right time with the most relevant information," said Leo Tsui, Head of Tribal Worldwide Hong Kong. "The chatbot is accessible, easy-to-use and very helpful."

The experience completes the customer journey from online or social to offline or retail by guiding consumers towards their purchasing decision, on their terms.
Dalda.jpgDalda, one of India's most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. With its new brand campaign, Dalda aims to bring in forefront the changing scenarios in the Indian kitchens.

The oil brand from Bunge India has launched its two television commercials with the new positioning of 'Naye Zamane ka Naya Dalda. The new commercials are conceived by Leo Burnett India, with a message 'India ke kitchens badal rahe hain aur unke saath badal gaya hai India ka Dalda'. It highlights the fact that consumers in the kitchen are evolving each day and in turn, Dalda too, is evolving with them. The films attempt to focus on new and real bonding stories from the kitchens of India. The New Dalda Refined Soyabean oil is enriched with Vitamins A, D, E and contains Omega 3 & 6 and has Zero Cholestrol.

Manforce.jpgManforce condoms, marketed by Mankind Pharmaceuticals is a market leader in its category in India. As a brand of condoms, Manforce is synonymous with protection and safe sex.

Staying true to the brand's proposition, Manforce has launched its new campaign #ShutThePhoneUp targeted at young couples across the country. According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide.


2018 APAC Effie Awards opens call for entries

effie asiapacific logo 2018.jpgThe Call for Entries has opened for the Asia Pacific Effie Awards 2018.

The APAC Effie awards are celebrating their fifth anniversary, and continues to be recognised by both clients and agencies alike as the hallmark of marketing effectiveness in the region. The Call for Entries opened today, and deadlines will run from 29 November 2017 to 27 December 2017.

This year, the awards will sport some category changes.

The Shopper Marketing Category has been redefined to Shopper and e-Commerce Marketing to reflect the online presence of brands and how they need to connect the dots both online and offline to seamlessly integrate their message and influence purchasing behaviours.

In addition, two new categories will be introduced- Data & Technology and Media Partnership Activation, to keep up with the ever-evolving industry.
Renault2.jpgDiwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can't make it home for Diwali.
As a part of Renault's Driving Smiles initiative, this year the brand decided to make the festival special for some Delhi University students who couldn't go home for Diwali. Along with their creative agency, Law & Kenneth Saatchi & Saatchi, they organised a Surprise Diwali party for the hostellers of the Faculty of Management Studies (FMS), one of India's top 5 Business schools.

Longest head massage.jpgBajaj Almond Drops Hair Oil has entered the Guinness World Records by accomplishing the spectacular feat of creating the record for the "World's Longest Head Massage Chain". Bajaj Almond drops undertook this initiative to promote the importance of regular hair oiling and communicate the message of 'Well Oiled hair is well Nourished hair' to women across India

To achieve this, Bajaj Almond drops took to the Press, radio & digital platforms and engaged with millions of Indian women. The brand garnered a positive response and over 500 women participated in the record attempt on October 26, 2017, at Growel's Mall, Kandivali, Mumbai and created the record for the "World's Longest Head Massage Chain".
Anil S Nair.jpgLaw & Kenneth Saatchi & Saatchi has been appointed for creative duties for Sterling Holidays Resorts Limited, a leading experiential holiday company in India.

The account which was won following a multi-agency pitch/discussions, will be handled by the agency's Mumbai office. The agency will be responsible for the integrated communications of the brand.

With experience spanning over 30 years and expertise that successfully manages over 30 resorts across India, Sterling Holidays now plans to redefine the holiday and leisure hospitality space.

Anil S Nair - CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India (pictured above) said, "Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer."
iris Worldwide - Singapore_2.jpgiris Singapore has been appointed as leading innovation for Kerry Foods, supporting Jägermeister with its APAC brand strategy and taking on new creative duties for Hugo Boss in Singapore.

iris Managing Director Sorcha John said, "We've had great fun kicking off partnerships with Kerry, Jägermeister and Hugo Boss, they are all brilliant examples of true participation brands; culturally relevant and  pushing to play an interesting role in the lives of real consumers, just the kind of work we love to do."
Pranay_BBHIndia.jpgPhantom Films & Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for Branded Entertainment & Partnerships for their recently announced film '83, which is the story of India's journey to win its first Cricket World Cup in 1983 at England. It stars Ranveer Singh and will be directed by Kabir Khan.

This is a first of its kind pact in India and internationally wherein a film studio, a production company and a creative agency will collaborate to bring branded entertainment and strategic partnerships to feature films.
ConnectivityQoL_AU (1).jpgDentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific's smart cities, including local deep-dives into eight key markets in the region. In its third year, this series on Asia Pacific's digital disruption aims to deliver thought leadership to arm Dentsu Aegis Network and its agency brands' clients and partners with the insight they need to succeed in the digital economy.

This year, in collaboration with MIT Technology Review, the report argues that increasingly, smart city initiatives in Asia Pacific are being developed and driven to improve quality of life for the region's citizens and consumers, to manage cities' growth sustainably, and to maintain their global competitiveness.

The paper - titled "Connectivity and QoL : How digital consumer habits and ubiquitous technology are driving smart city development in Asia Pacific" - consolidates extensive in-market research and nearly two-dozen in-depth interviews with key industry players from India, Singapore, Hong Kong, China, Taiwan, South Korea, Japan, including newly appointed managing director of Isobar Australia, Erik Hallander.

Top spot: Take 5's 1 in 9 odds is the best choice

NYL_UFO.jpgNYL_Medieval.jpgThe odds get even more epic in New York Lottery's 'Go For The Win' campaign for Take 5 by McCann New York. In the latest NYL spot, 'UFO,' follows up last week's, 'Medieval,' with even more overwhelming odds encouraging players to choose between fending off an alien invasion, or playing Take 5. The spot follows the previous related Medieval, also directed by Tom Kuntz, and is set up as a cinematic alien encounter with a fleet of spaceships. After brief attempt at communication goes wrong, the head scientists decide that Take 5 is the only winnable way out of the situation. The approach positions Take 5's 1 in 9 odds as the best choice.

In "Medieval" the spot shows a small band of medieval warriors learning that they will be going up against a well-armed force of 200,000 to 300,000 enemies. Given these odds they opt for the lottery.

Starbucks.jpgMcCann Workgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however, in a relatively conservative culture, it is still taboo to discuss it, resulting in sufferers accessing treatment too late, and not getting the support they need.

Mark Wang Edelmen.jpgEdelman has appointed Mark Wang as managing director in Beijing.

Wang (pictured left) will be charged with continuing Edelman's digital transformation in all vertical practices from Reputation to Brand and across specialist sectors such as healthcare, technology, financial communications and public affairs. Wang will report to Jeffrey Yu, President of Edelman China.

"Beijing is a very important hub - with over 150 staff - and a host of really strong clients that are all grappling with how to earn attention and trust as well as ROI in today's hyper-social environment. Mark is an experienced digital operator, who can consult at the most senior levels and has an excellent track record of leading teams in both the agency world and in-house," said Yu.

Having served in various leadership roles over the course of his career with some of China's most successful technology giants including Dell, Lenovo and IBM, prior to joining Edelman, Wang was the managing director at OgilvyOne Beijing. He led the company to win numerous awards including Effies, ROI, Tangrams and Global ACE. Under his leadership, the OgilvyOne Beijing team was ranked 28th on the World's Best Digital Agency in 2016 (WARC) and named the Top 3 Most Effective Agencies in Greater China in 2017 (Effie).
Tata Salt.jpgTata Salt has released its new campaign conceptualized and created by Ogilvy Mumbai.

Tata Salt, a pioneer in the Indian branded salt market, launched its new campaign, 'Sawaal Kijiye Apne Namak se' to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that, though salt is a universal and one of the oldest food seasonings, there is limited knowledge around the quality of salt and its impact on health.

adidas Original equipment.jpgTo launch adidas' Originals​ Equipment range Animal India focused on a decade that celebrated the essentials of structure, and not the fluff around it. This film is a manifestation of the brand philosophy, celebrating rust for what it is - concrete proof of equipment having endured the tides of time. Everything that is essential, nothing that is not.

AOI Pro.jpgAOI Pro. Group has made VF Investment Joint Stock Company into a group company by acquiring an ownership stake. VF Investment Joint Stock Company is the holdings company which owns View Finder Media, the largest image production company in Vietnam, which AOI Asia is designating as its new production location in Vietnam.

The size of the advertising market in Vietnam has been expanding continuously with a growth rate of at least 10% each year since 2005. Amidst this growth, television far outstrips any other type of advertising media, with TV ads comprising at least 85% of all advertising budgets (according to research by Statista and Kantar Media). Meanwhile, with the average age of Vietnamese citizens being 28 years old, demand for mobile video aimed at young people is expected to grow.
mob_email_graphic_10-30 (1).jpgMobius Awards has extended its deadline to next Monday, October 30. There are only a few days left to enter.

Mobius Awards international advertising competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television and Student.

MSF_print01_2990x1500-01.jpgMédecins Sans Frontières (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests.
Passion Amplified.jpgOCBC Bank and GOVT Singapore have launched Passion Amplified, a first-of-its-kind interactive tennis experience driven by voice recognition technology as part of this year's BNP Paribas WTA Finals Singapore Fan Village Experience.

Situated right in the heart of Singapore Sports Hub, tennis fans can head down to the OCBC Passion Amplified booth at the WTA Finals Fan Village and pit their tennis prowess against one another, without actually having to play tennis. OCBC Bank is the Official Card Partner of the women's tennis championships held from 22 to 29 October 2017. Inspired to enable tennis for everyone regardless of skills, abilities or age, players can control the movement of their tennis avatars within a 3D tennis video game by simply using their voice.
Arto, Tim, Christine and Arthur.jpgArthur Tsang has been appointed as Chief Creative Officer at BBH China.

Tsang (pictured far right) has been a key player in the evolution of advertising in China across an outstanding 15-year career, shaping advertising for world class clients such as Dove, Wrigley, Mars, Mercedes Benz, Coca Cola, Mengniu and Unilever.

Most recently CCO of BBDO Beijing and ECD of BBDO South China and BBDO Guangzhou, Tsang's expertise lies in multichannel storytelling, growing and diversifying agency business across geographies and shaping popular culture.

A graduate of The University of Oxford, New College, Tsang is also a musical aficionado who has trained in classical voice and was a former recording artist in Hong Kong. His commercial connections in the music world led him to start a full - service music studio and collaborate with leading musicians.
Apple_Campaign_1.jpgGovernment of Jammu & Kashmir's Directorate of Horticulture Planning & Marketing commissioned Kashmir's strategic and creative advertising agency BlackSheep.Works to conceptualise a plum campaign for promotion of Kashmir's apple under its flagship programme Apple Year Campaign.

Credits - Creative Director: Asif Amin Tibet Baqual. Art Director: Suneel G Katarnavare.. Copywriter: Asif Amin Tibet Baqua.
ZEE TV.jpg25 years is quite a lifetime, especially if you are India's first private broadcaster and have played a decisive role in redefining broadcasting milestones year after year. That's the magic that Zee TV has essayed with its viewers as it continues to remain one of the most-watched and followed GEC channel today.

Baptiste.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Baptiste Clinet, executive creative director at Herezie, Paris.

Winner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold and should create the debate.

Runner-up - Carlton Draught: The 46ers - Clemenger BBDO Melbourne. READ MORE...

David Paysant joins DigitasLBi as new MD in HK

David_Paysant.jpgDigitasLBi Hong Kong has hired David Paysant as their new Managing Director. Paysant is replacing Damien Tew who recently left DigitasLBi to pursue new opportunities.

He is originally from France, however, Paysant (pictured) brings twenty years of Hong Kong experience on both the agency and client side across Marketing, Business Development and Management.

For the past seven years he has served as MD of Geometry Global HK, and led them to became the most awarded agency in the region, winning 3 Cannes Lions, several Clios, D&AD pencils, SPIKES and Kam Fans, in addition to winning agency of the year at PMAA in 2016.

Prior to Geometry, Paysant was in charge of setting up WPP's brand activation arm OgilvyAction in Hong Kong. He has worked on many regional and global brands including British American Tobacco (BAT), Pernod Ricard, Diageo, Remy Cointreau, Intel, Huawei, and UBS to name a few.
Income Orange Aid.jpgIncome OrangeAid and BBH ​Singapore have launched a series of extreme life hacks based on the lives of past and present OrangeAid recipients.

As Income's ​community development arm, Income OrangeAid has been helping ​youth from disadvantaged backgrounds succeed at school through financial aid. Working with acclaimed local filmmakers Royston Tan and He Shuming​, this year's campaign aims to focus on telling the real life stories of these youth, through three life hack videos that are made for social media.

Essentially, BBH Singapore hacked the life hack video to get people to pay attention to this very worthy cause.

Sanjay Bhasin.jpgDentsu Aegis Network has announced that it will put focus on and expand its business in the next frontier - the IndoChina region, comprising of Vietnam, Cambodia, Laos and Myanmar. Advertising veteran Sanjay Bhasin will take on the newly-created role as CEO of Dentsu Aegis Network IndoChina, based in Vietnam, effective January 2018. Toshinori Aoki, CEO of Dentsu Aegis Network Vietnam, will move back to Tokyo after seven successful years of establishing the business in Vietnam, one of the key growth engines in the region.

Bhasin (pictured) will be tasked with driving reputational and operational excellence in IndoChina and will look to drive growth through Dentsu Aegis Network's unique collaborative one P&L operating model. He will report directly into Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia.

van Motman said, "Aoki san has built a strong foundation in Vietnam and with his move back to Japan we are looking to bring in fresh talent to further evolve the business and tap into the growth that is now occurring across the IndoChina region. Sanjay brings a great breadth of experience, a client centric/solution-based approach and a deep appreciation for what creates consumer engagement in this day and age. Next to this having worked across cultures, both regionally and globally, he is a true embodiment of the power of diversity and convergence."
Subway logo.jpgSubway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications that will drive relevance and emotional connection.
Tribal WW_McDonalds Golden McNuggets1.jpgMcDonald's, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal.
In order to re-ignite people's excitement for Hong Kong's most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald's infamous nugget-sauce stealing character, Jack the Dipper. Only this time, he is not alone. He must assemble the Dipper League, a team of specialists including McDonald's customers, to steal the 24-carat gold McNuggets.
Customers have a chance to win the pure golden nuggets and other prizes, such as 365 days of free Chicken McNuggets, by playing four entertaining online games, which can be unlocked with the purchase of a box of McNuggets. Within these games, players need to pass certain missions and virtually collect four dipping sauces that will ultimately unlock the safe that holds the golden prize.

Laojee.jpgPopular tea brand Laojee recently launched a television commercial that evoked the genuine qualities associated with the brand, whilst also imparting a subtle social message of inter-racial marriages which remain a sensitive issue in South Asia, often considered taboo amongst conservative families in Sri Lanka and neighbouring countries.

Meikarta.jpgIndonesian property developer Lippo Group and agency Handoko Advertising recently tapped Seven Sunday Films to produce a high-end brand film that spotlights the company's expanding presence in the country.

Directed by Sam Bennetts, the film begins with a drive through some less desirable neighbourhood streets, where a young girl witnesses the traffic, pollution and crowded city avenues that ensure crime reigns free. She is then driven to the pristine, modern and very technology-focussed safe city complex of Meikarta, where she can play free without fear of any danger.

Ranjit Jathanna.jpgEdelman Singapore has appointed Ranjit Jathanna as Chief Strategy Officer for client programming in the Asia-Pacific, Middle East and Africa regions.
Jathanna (pictured), who joins on November 1, 2017, will be based in Singapore and will report to Rupen Desai, Executive Vice Chairman of Edelman APACMEA. He will be instrumental in ensuring insights are at the heart of all of our programming to deliver maximum impact for clients.
"We continue to expand the senior bench strength of our strategic offer given the amazing opportunities clients present around relevant and thoughtful storytelling that is not bought but touches people's hearts, minds or passions," said Desai. "We are delighted to have Ranjit join us in a significant leadership role. He brings an extremely strong regional creative planning capability to our vision of the new currencies for brands - Attention and Trust. He is also a superb leader of teams which was critical in our search for a regional strategy head."

BBDO Malaysia's 'Heels of Steel' initiative returns

Nicole Tan Heels of Steel.jpgBBDO Malaysia recently launched part two of their 'Heels in Steel' initiative; the second event since launching in July.

The initiative, aimed at sharing the inspirational stories of some of the most influential women working within the marketing industry, featured Nicole Tan, Country Director for Facebook Malaysia. Formerly the head of an advertising agency and with more than 20 years' experience in the industry, both in Malaysia and overseas, Tan's successful career provided a wealth of guidance for attendees.
Cam Blackley (1).jpgAustralia: M&C Saatchi has announced the appointment of one of Australia's top creative minds, Cam Blackley to the role of chief creative officer. Blackley will be responsible for leading the creative output of the advertising business.

Blackley, son of ad legend David Blackley, joins M&C Saatchi after a four year stint at BMF as executive creative director. Blackley fills the void left by the departure of chief creative officer Andy DiLallo, who exited the agency in November last year.

Blackley has over 20 years experience at agencies both locally and in international markets including the UK and US. His career began at Grey Melbourne and he moved to London to join AMV/BBDO. He was hired by David Droga at Publicis and was one of Droga5 New York's original employees. In April 2008 Blackley left New York to return home to help establish Droga5 Sydney as a creative director before being poached by BMF four years ago. At BMF, he has been responsible for a creative resurgence across clients such as ALDI Australia, TAL Insurance, MLA, Australian Government and Football Federation Australia.

Creativeland Asia reveals the #E Class Secret

ROLAND FOLGER.jpgCreativeland Asia reveals the #EClassSecret in this spot. Watch Mr. Roland Folger, Managing Director and Chief Executive Officer of Mercedes-Benz India, reveal the secret behind the success of the Mercedes-Benz E-Class.


James Sexton's LIA Creative LIAisons Diary

Screen Shot 2017-10-19 at 8.42.29 am.jpgCopywriter James Sexton (right) represented BMF at the 2017 LIA Creative LIAisons program in Las Vegas, as all the big names in the industry from advertising to design to digital to production and technology gathered together. Here Sexton shares his experience exclusive to CB.

Up until a month ago - like a lot of others I've spoken to - I was oblivious to the LIAsions course.

So a quick run down. It happens in parallel to the LIA awards judging and uses the ECDs and CCOs there judging, to teach a handful of creatives from around the world a thing or two about making great work and getting ahead in the industry. That's no easy task; especially when they're away from home, in amongst the bright lights and distractions of Sin City (Vegas).
Screen Shot 2017-10-19 at 6.23.24 am.jpgAustralia: After 9 years at the helm of Clemenger BBDO Sydney, CEO Andy Pontin has decided to step down over the next 6 months. However, he will continue with the agency well into 2018 to ensure a seamless transition to his replacement.

Robert Morgan, executive chairman of the Clemenger Group said, "Andy and I have been in discussion for some time and he has been clear that he wanted to step back at the end of the year. I would like to thank Andy for his magnificent efforts leading Clemenger BBDO Sydney over this time. We have had great success under his leadership. Fortunately for us, he has agreed to stay with the agency until June 2018."

Pontin joined Clemenger in 2005, initially running the group's direct and digital businesses before taking over the reins at Clemenger BBDO Sydney. He has been a director of the Clemenger Group since 2009.

Morgan added, "We will take our time to plan his replacement as he has agreed to continue to work at the agency until June 2018."

At the same time, Ben Coulson as chief creative officer, Emily Perrett as managing director and John Rizoski as chief financial officer will continue to lead Clemenger BBDO Sydney.
BIMA.jpgAfter years of operations in Cambodia; BIMA Cambodia has appointed Directions Brand Communications for its creative and media duties. As the Sweden-based company seeks to ramp up its efforts to deliver the benefits of personal accident and life insurance to those who need them most, Directions will lead the new multi-pronged campaign covering strategy, advertising, digital and social media, and PR. It will be the agency's task to provide awareness and promote the benefits of affordable insurance to the country's low-wage earners.
Radio City.jpgScarecrow Communications and Radio City have launched 'Radio City ke patakhe' Iss Diwali, khushiyan hogi, dhua nahi - a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an film 'Patakhon ka Aurangzeb' that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy a smoke free experience with a zing of music on Radio City. The money you save can light up somebody's Diwali.

Caratlane.jpgDuring Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying 'buy me' by offering discounts and cashbacks.
In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas, provides a fresh perspective to jewellery shopping during Diwali with CaratLane. This campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign.


Gunner + Dalton's LIA Creative LIAisons Diary

Screen Shot 2017-10-18 at 6.19.21 am.jpgCopywriter Alberta Gunner (right) and art director Roxy Dalton (left) from Clemenger BBDO Melbourne ~ Campaign Brief's 2017 Agency of the Year ~ represented Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Here Gunner and Dalton share their experience exclusive to CB.

We're not going to lie, being told we were going to Las Vegas to participate in the LIA Creative Liaisons program was a pretty surreal moment. But nothing could have prepared us for how surreal the actual experience was.
Turns out those Hollywood movies were right on the money (literally). Las Vegas was something else.
After a very pleasant flight, filled with endless hours of quality sleep (said no one ever), we were greeted by the vivid lights and distinctive dings of poker machines near the baggage claim area. It was a small taste of what was to come.
Spin to Fly.jpgOn the onset of festivities, Jet Airways brings one-of-its-kind social contest #SpintoFly encouraging participation from across the world to fly anywhere in the world.
Jet Airways is all set to give a unique opportunity to its fans to travel anywhere around the world during this season. Conceptualised and executed by Cheil WW India, the contest is LIVE on Jet Airways Facebook page and open for participation. This is the first time ever that an Indian International airline company is opening such an opportunity to the entire globe!
Leo Burnett Sri Lanka.jpgLeo Burnett Sri Lanka was recently named the 'Agency of the Year' at this year's Effie Awards Programme in Sri Lanka.

Leo Burnett Sri Lanka secured the coveted Agency of the Year effectiveness in creative communications, which is revered as a top industry accolade. The award was received by Ranil de Silva and the agency team, in the presence of a distinguished gathering of guests and professionals from across the local marketing communications industry.
13923640_10210309272959088_1165252174742674240_o (1).jpgIn response to the recent Weinstein scandal, Australian freelance director's assistant Dani Pearce (left) shares her views on issues of harassment within the industry.

The Weinstein scandal. It would be strange not to acknowledge my personal proximity to this global headline. I'm a freelance director's assistant in the commercial film industry and am now moving into full time directing. Thus, I have spent my whole career almost exclusively under the management of men in this industry. I have been trying to wrap my head around the Weinstein events since the network of silence has begun to unravel. Simply - I can't stop thinking about it. It has been a reflective time in which I've thought extensively about countless conversations, interactions and experiences that have comprised my four years in this space. It is sad to acknowledge that I relate to these women wholeheartedly.
Last Words.jpgThe Global Awards has announced the 2017 finalists. Asia has scored 19 finalists. India leads with 7, followed by Japan with 5. China has four, Hong Kong 2 and Sri Lanka 1.

India's 7 finalists include 4 for Medulla Communications, two for McCann Health and1 for Crayons Communications. Japan has 5 finalists, 4 for Simpleshow and 1 for Reno Medical K.K. McCann Health China's four finalists include two for "The Power of Nature" and two for "Look good on dogs, not on her". McCann Health Hong Kong has two finalists both for "Pause and Listen" and TBWA/Sri Lanka has one finalist for "I have a beautiful heart".
Screen Shot 2017-10-17 at 8.07.20 am.jpgThe Glue Society has just unveiled its latest piece of public art - a 75-metre long clothes line featuring oversized clothes - for South America's largest urban arts festival in Santiago, Chile.

The work was a commission from Entel's Hecho en Casa ('Home-Made') Festival, which each year features five large-scale public installations created by international and local artists to the city.
Pampers Ichiban.pngBorn in 1961 and first introduced to the Chinese market in 1997, Pampers has become one of the most well-known baby care brands in the market over the last 20 years. However, with increased demand by Chinese consumers for more premium products, imported products enjoy huge popularity, particularly in mother and baby category. Pampers is poised to seize growth opportunities for its premium range. To that end, the brand launched recently with Pampers "Ichiban" diapers, imported from Japan to meet that premium desire head on.

Jeremy profile pic.jpgAmnet, the programmatic agency for Dentsu Aegis Network, has appointed a new General Manager for its Hong Kong office. Jeremy Lo, previously Regional Account Director has been elevated to the position of General Manager, reporting to Anna Chan, Regional Managing Director at Amnet. In his new role, Lo will oversee the Hong Kong office, responsible for driving collaboration with agencies under Dentsu Aegis Network in Hong Kong to increase programmatic adoption within the group.

Lo (pictured) joined Amnet in early 2016 and has since led the team in Hong Kong to achieve significant year-on-year growth. He was instrumental in business wins such as British Council, Ocean Park, Richard Mille, and TransUnion. He was also a significant driver of training initiatives, partnering with industry experts to enhance programmatic knowledge among clients and agency partners.

In his 15 years of experience, Lo has worked in both regional and local roles in media and publisher companies such as Haymarket, Eight Partnership, and Omnicom. Before Amnet, he was the Media and Communications Director for Asia Pacific at Doremus, Omnicom Group.
Turn on the Woofer.jpgYou see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!

Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. They launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.

Deepavali.jpgRHB's latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, 'Be Sweet' is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier this year.

"While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone's home. Now, who doesn't love a sweet year ahead?" said Ravi Costa, Associate Creative Director FCB Kuala Lumpur.

Liam (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn't help feeling they should have pushed the execution further. READ MORE...
VIEW GoogleTranslate1 copy.jpgBBH China has launched a campaign for Google Translate in China. The film 'Discover Your City' by BBH China illustrates Google Translate's key instant translation features - using augmented reality and artificial intelligence to allow users to speak and translate languages quickly and easily in real time.

Giraffe.jpgCreative Standards International President, Nancy Ross, has announced the winners of the 25th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions:  TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media. 

Dentsu Inc/CDC Tokyo has been awarded a Silver for the Green Ribbon Project Committee Organ Transplant's "Second Life Toys" in Promotions & Incentives. MRM//McCANN Singapore & Commonwealth//McCANN India picked up a Bronze for Chevrolet's "Lost in the Rain" in Ambient Media and TBWA\Sri Lanka also won a Bronze for Ceylon Today Newspaper's "Afterlife"  in Newspaper.

Emmanuel Upputuru.jpgThere was a lot of buzz in the Indian ad industry last week when Emmanuel Upputuru published a resignation letter to his staff on his company's website: itsawebsite.in.

Three days after Upputuru came clean and revealed the reason behind the resignation letter and revealed his plans for the future.

Upputuru, Founder of ITSA, said he took a leaf out of Christ's 'Death, Burial, and Resurrection'. His ITSA Resurrection campaign was enacted over three days keeping industry tongues speculating.

On 8th October 2017 at about 5pm he published a resignation letter addressed to his employees on his company's website. After which he simply refused to answer any calls from friends and journalists from in the Indian industry - in case he give away any clues as to what he was up to.

On day two, as he had hoped, at least two leading Indian trade publications carried the news with headlines like, "ITSA shuts shop. Emmanuel Upputuru moves on." Symbolically burying the agency.

And on the third day Upputuru released a video interview where he revealed that this was a rebooting exercise for him and his agency.

"ITSA was a great idea. We did a lot of cool stuff. Unbelievable stuff. But ITSA had lost its original purpose somewhere along the way. To focus on innovations. And I was afraid we were slowly drifting towards conforming to the image of a regular agency. So I had to kill ITSA. That's why I resigned from ITSA. I couldn't have started something new without killing ITSA first," said Upputuru. "The only way to live was to crucify ITSA."

Godrej.jpgOver the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this 'Global Handwashing Day' to make handwashing fun with the launch of their new digital film #HandwashConfessions conceptualized by Creativeland Asia.

Atika Malik.jpgCheil WW India has appointed Atika Malik as Chief Strategy Officer. In this role, Malik will be responsible for integrated planning and strategy of the agency across all its business divisions. Malik takes over from Neeraj Bassi.

With over 22 years of experience, Malik (pictured) is one of the most well regarded names in the industry and has played an integral role in strategic planning, integrated communications and shaping a spectrum of brands across India and globally.

Prior to the move, Malik was associated with JWT for over a decade where she grew from being Head of Planning, Delhi to Global Planning Director based out of Singapore. At JWT, she lent her expertise and insights on various brands to drive and deliver growth. More recently she took on the role of a Strategic Consultant with Dutch Life and Material Sciences Company, DSM to develop socio-commercial business solutions to address micronutrient malnutrition for the bottom of the pyramid.
Praveen Kenneth.jpgPraveen Kenneth, Founder/Chairman of Law & Kenneth (pictured), which was the largest and one of the most successful Independent communication companies in India, before becoming a part of Publicis Groupe in January 2014, to create L&K Saatchi & Saatchi, announced his retirement from active engagement on the side lines of the final sale of his shareholding, in Paris.

He will be involved over the next 6 months during the transition, mentoring and guiding the teams

Anil Nair the CEO/ Managing Partner who has been groomed over the past 24 months, and running the operations will now be leading the company forward.

Commenting on this from Paris, Maurice Levy, Chairman of the Supervisory Board, Publicis Groupe said, "Praveen has been with us slightly after opening Publicis in India (1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth (2002), which also has been a great success. The acquisition of his agency and the merger with Saatchi and Saatchi (in 2014), has allowed building a superb agency we are all proud of. Kenneth is a leader, a real ad man, always led by the interest of the clients. I developed a great personal relationship with Praveen and wish him the very best."
LIA_ChinaJudging1.jpgThe inaugural London International Awards Chinese Creativity Show was judged last week in Las Vegas along with the other established global LIA categories.

The show is the first global awards that recognises creativity conceived, written and produced solely in the Chinese language. The awards were judged by a panel of respected Chinese language jurors that comprised Spencer Wong (CCO McCann & Spencer Hong Kong), Michael Dee (CCO United Advertising Taiwan), Alice Chou (CCO Dentsu Taiwan), Chris Soh (CD & Head of Art Saatchi & Saatchi Singapore), Kin Chong (CCO Serviceplan Beijing) and Yiyang Hei (Founder & CD Sense Team Shenzhen).
Blade Runner 1.jpgTo coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. 

Taking us through chintzy glory of the early 80's - in both home and fashion design - to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony's tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time.  

Uniglo.jpgUniqlo are dancing in the street in this new spot from Mori Inc Tokyo. The spot features dancers but the only vision is of their legs dressed in the brand's Dan-Pan bottoms. The spot was directed by Greg Brunkalla through Stink Studios London.

Geometry Global_Network of the Year.jpgAt the 2017 PMAA Dragons of Asia, Geometry Global was named Network of the Year while collecting 4 Golds, 3 Silver and 3 Bronze. The agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. PMAA Dragons of Asia is the platform for the recognition of the best of the best in "results-driven" marketing communications across Asia Pacific and the award ceremony was held in Kuala Lumpur, Malaysia, last night. This is the second year the Network of the Year Award has been included in the Dragons program and the second consecutive year that Geometry Global has been crowned the Network of the Year.
Neroloac.jpgKansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper.

VIEW THE SPOT (in Hindi)
Clinton_Dominic.jpgSaatchi & Saatchi Singapore executive creative director Dominic Stallard has exited the agency and, ironically, his replacement is his former creative partner Clinton Manson.

The duo first worked as CDs at Lowe Mena Dubai before moving to Bangkok together as joint ECDs at Lowe Thailand. In December 2010 they moved to Singapore as joint CCOs at Lowe Singapore.

Stallard joined Saatchi & Saatchi in 2014 from Lowe, filling the ECD role vacated by the retiring Bruce Matchett.

It's no secret that Stallard was leaving Saatchi & Saatchi. He confirmed the move to Campaign Brief Asia at the recent Spikes Asia festival in August. He said at the time that he was leaving the agency and would be seeking out a new challenge.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks why start an agency?

Just recently, I somehow seem to have come across more and more small independent agencies in Hong Kong than ever, most of whom I had previously never heard of before. Like 'Tomorrow Advertising', 'Sunny Idea Hong Kong' and 'Radical Choi Sum' (okay I made the last one up). There are many many, and in most cases, the work they produce is no better or worse than what the big agencies are churning out (mainly because on the whole the general output is pretty crap, scam work aside..it's ain't hard to compete frankly).

Is it a trend or a sign of the times? Or is it that, these days, anyone with a couple of Macs, a subscription to Campaign Brief Asia and a tub of Haribos can set up, get started and pull some clients?
Santosh.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Mumbai.

Winner: Warburtons TVC has everything that a brand commercial should, well produced, wonderful casting, very entertaining, the period feel is captured well, love the fact that the entire story is around the product/category, the film has lots of humorous pitch points that does not make the 3 plus minute tvc look that long (loved the sarcasm garlic bread bit) I watched this twice as this has all the re-watchable values to engage someone more than once for sure.
Nike_Rex Tso_TV2.jpgNike_Rex Tso_TV1.jpgHong Kongers felt the heat for Rex Tso's much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest "Just Do It" short film out of Wieden + Kennedy Shanghai.

Directed by award-winning international film director Michael Mann via RSA, this inspiring ninety-second long film reveals the emotional thoughts of Rex at the most critical moment in a fight.

The message is clear and simple, no matter win or lose, giving up is not an option. Taking inspiration from this message, comes the film's tagline "You can't guarantee a win, but you can guarantee a fight".

Lotus mattress.jpgLotus Mattress and LUM Bangkok have released a positive thought for coping with life's problems. Lotus is the no.1 market share mattress brand in South East Asia and they believe that a good night's sleep leads to a strong body and mind, ready to tackle any of life's many problems.

HAPPY logo.jpgManish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency's Mumbai office.

Scarecrow Communications has been involved with the brand right from its inception. Giving the brand its name, logo and identity. As a part of the communication strategy, the agency is designing an innovative website which will be soon unveiled.
Shell Rimula.jpgTo illustrate that Shell Rimula premium heavy-duty diesel engine oil reflects the hearts, minds and motivations of China's truckers, Shell Global and J. Walter Thompson created "Postcards", a social media campaign that lets long-haul trucker drivers showcase their stories and share messages with their families back home.

Based on fascinating insights from Shell Global, J. Walter Thompson's Singapore, London and Shanghai offices joined forces to create the campaign, to underscore that Shell Rimula really is 'The engine oil that works as hard as you'.

TFT screenshot.jpgEyes on the Road.jpgAsia has won 4 Gold, 6 Silver and 7 Bronze at the 2017 DMA International ECHO Awards.

The Golds went to MRM//McCann India for "Lufthansa Runway to Success" for Lufthansa German Airlines, Ogilvy & Mather Singapore for Toys'R'Us "Tasks for Toys", Ogilvy & Mather China for "Eyes on the Road" for Volkswagen and OgilvyOne Worldwide India for "Ilha De Calma - The Mystery Island" for the Government of Daman & Diu & Dadra & Nagar Haveli.

OgilvyOne India picked up two Silver awards one for "Dark Travel Tale" for Reliance General Insurance and the other for Philips India's "Husbands intimated movement against breast cancer". FCB Ulka won Silver for Johnson's Baby Different Strokes "The Magic of Touch" as did PHD India for "Kan Khajura Tesa" for Hindustan Unilever and Ogilvy & Mather China for Visit Britain's "Great Chinese Names for Great Britain".
Charles Cadell b.jpgThe Asia Pacific Effie Awards has appointed Charles Cadell, President of McCann Worldgroup Asia Pacific, and president and CEO of McCann Worldgroup Japan as the 2018 Awards Chairman.

Cadell (pictured) joined McCann Worldgroup in early 2011 as the president of McCann Worldgroup Asia Pacific to oversee the region that has some of fastest-growing markets in the world, and one that he has become very familiar with during the last two decades of working across the region. In 2016, he relocated from Singapore to Japan to take on additional responsibilities as the president and CEO of McCann Worldgroup Japan.

Before joining McCann Worldgroup, Cadell was the CEO for Lowe Lintas India where he served since 2008. Prior to this, he was the president of Arc Worldwide Asia Pacific, based out of Malaysia. With extensive experience on the agency side of the business, he had held local office management and regional client management positions for Leo Burnett working out of Hong Kong, Shanghai, Thailand, Malaysia and Indochina.

FCB Kuala Lumpur wins Motorola Asia Pacific

FCB KL Leadership.jpgFollowing a competitive pitch against several Singapore based outfits FCB Kuala Lumpur has emerged victorious for the Motorola Asia Pacific creative business. The appointment was effective 29th September and FCB Kuala Lumpur will now take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region.

"It's a big win for FCB in Asia Pacific. Working closely with our fellow FCB teams in Ho Chi Minh, Jakarta, Bangkok, Manila and MullenLowe in Singapore, we were able to create a solid activation plan rooted in relevant audience insights. That added to the inspiring belief our new clients had for their brand meant that we had to and will continue to go all out for Motorola," said Shaun Tay, CEO of FCB Kuala Lumpur.
Stars 1.jpgIn partnership with environmental group Green Sense HK, DDB Group Hong Kong has taken to the streets of Hong Kong to raise awareness of the city's critical levels of light pollution.

Measuring 1,200 brighter than the international standard for a night sky, Hong Kong is ranked as the most light-polluted place in the world. The city's thousands of brightly lit billboards that are turned on late into the night is a major contributor to the problem. Among the many negative effects, the most apparent impact for the majority of city-dwellers is that it blocks out the visibility of any stars.

Skoda.jpgSkoda Kodiaq, the latest SUV from the stable of Skoda that was officially launched a couple of days ago has been receiving some rave reviews in India. And while the makers of the SUV model are gleeful about the positive response generated thus far, it is supplementing the launch with the rollout of its biggest communication campaign yet.

Chaitali Dasgupta .jpg Chaitali Dasgupta has joined iris Delhi in the role of Creative Director, as part of the agency's plans to grow in India.
With more than 15 years industry experience working on brands such as Ford, Nokia, Microsoft, NIIT and more, Dasgupta's most recent position was the Creative Director for GTB India, Ford's global agency.
Dasgupta (pictured) started her career as a journalist for 'Virtual Mahazine' before moving on to pursue her passion in advertising and worked with a number of renowned mainline and digital agencies. Her work encompassed several national and international award-winning campaigns including The One Show, Webbys, Goa Fest and Kyoorius.
Shaun Mcilrath, Chief Creative Officer at iris said, "We're really delighted that Chaitali has joined the family. For us, she represents an exciting and dynamic talent in an equally exciting and dynamic market."
The Big Selfie.jpgASUS India, the Taiwanese leader in mobile technology, along with strategy and creative partner The Womb, rolled-out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign stresses on the mobile phone's unbeatable selfie-taking feature - dual lens wide-angle selfie!

Todd-McCracken_Ogilvy-new.jpgAwarded Kiwi-born creative Todd McCracken has returned to New Zealand to take the joint executive creative director role at Contagion, Auckland.

Most recently McCracken was Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok, joining in 2015 from the CCO role at Ogilvy & Mather Vietnam. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand.

Originally from New Zealand, McCracken has worked in Asia Pacific for 15 years. Before Ogilvy Vietnam, where he had a five year stint, he spent three years as Chief Creative Officer of Ogilvy Singapore. Prior to joining Ogilvy in 2007, McCracken was Regional Creative Director at Grey based in Singapore.

At Contagion McCracken will share creative responsibilities with founder and joint-executive creative director Bridget Taylor.
YoungGlobals.jpgCalcium and Saatchi & Saatchi Wellness will join forces this year to support New York Festivals Global Awards Young Globals competition and internship program. Both agencies will partner as official corporate sponsors as well as mentors for the next generation of young creatives by providing internship opportunities to the 2017 competition's winning team.

"The Global Award is one of the most relevant awards because, simply stated, we are a global industry. And the Young Globals are our future. It is where the next generation of talent gets to thrive and present itself. Of course, we're committed to that," said Steven Michaelson, Founder / Chief Executive Officer, Calcium.
AOHG_KV.jpgDigitasLBi Singapore has launched the #NeverSettle integrated campaign to promote Alcon's latest innovative contact lens product: Air Optix plus HydraGlyde, monthly disposable contact lenses.

The #NeverSettle campaign, which will run across Asia starting in Malaysia, aims to spark conversations around the areas where people settle in their everyday lives, such as vision, without realizing it.

Yuya Furukawa.jpgD&AD has announced Steve Vranakis, executive creative director at Google's Creative Lab as this year's D&AD president. Harriet Devoy, creative director of design, marketing communications has been selected as deputy president.

D&AD has also revealed its inaugural Global Advisory Board which includes Theseus Chan, Creative Director, Work Singapore, Yuya Furukawa, Chief Creative Officer, Dentsu Inc Tokyo (pictured left) and Kitty Lun, Head of Creative Shop, Facebook Greater China.

The board held its inaugural meeting in New York City last month, during which members met the New Blood Shift New York class of 2017, to whom they will be providing on-going mentorship.

Heat Tech Window.jpgLondon International Awards (LIA) has announced the shortlist for The NEW.

Asia has 7 entries going forwards. Cheil Worldwdie Seoul has two shortlists one for "Heat Tech Window" and the other for Tesco "Safety Bags". TBWA/Hakuhodo Tokyo, CJ Worx Bangkok, BBDO Bangkok, Dentsu Japan and MvCaann Worldgroup India all have one finalist each.

Winners for all media will be announced on 1st November. To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist.

SingLife1.jpgdentsu X and Dentsu Singapore, part of Dentsu Aegis Network, teamed up with Singapore Life for their latest campaign "Birth", to document the actual birth of six babies in celebration of life. Singapore Life is the nation's first local insurance company to be introduced in Singapore in over 40 years and offers 100% digital life insurance product.

Consisting of an artfully shot video by award-winning filmmaker Hailey Bartholomew, the story of six real-life Singaporean couples were captured through the days leading right up to the very day of the delivery.

In a demonstration of collaborative ingenuity, underpinned by Dentsu Aegis Network's One P&L, dentsu X and Dentsu Singapore cut through the insurance category and subverted the concept of life insurance and its association with death to instead focus on the celebration of life.

The campaign captures the fragility of new life and highlights birth as "the moment in life, when we realise we need life". The raw and complex emotions captured on film also accentuated a parent's devotion, providing a timely reminder of the importance of life insurance to protect something as precious as a newborn child.

The Immunity Charm_New.jpgLondon International Awards (LIA) has announced the shortlists for the Health & Wellness Pharmaceuticals categories.

Asia has 15 shortlists in Health & Wellness with Cheil China on 4, McCann Tokyo and McCann Worldgroup Thailand have 3 each, TBWA/Hakuhodo Tokyo has 2 and McCann Worldgroup Thailand, McCann Health Singapore and Havas Shanghai have one each.

There are 16 shortlists in the Pharmaceuticals category, Cheil China has 4, 3 each go to McCann Health Shanghai/Hong Kong and McCann Health India. Medulla Communications India and McCann Health Shanghai have two shortlists each and McCann Health Delhi and McCann Worldgroup Singapore have one each.

There are no shortlists from Asia in the Verbal Identity category.

Honda. Great Journey.jpgAmazon Fashion Week.jpgLondon International Awards (LIA) has announced the shortlists for Design and Package Design.

Asia has 52 shortlists in the Design category led by Japan with 38, Thailand with 6, Shanghai with 5, India with 2 and 1 for Seoul.

Dentsu leads Japan with 13 shortlists followed by Ogilvy & Mather with 8. McCann Tokyo and Tohokushinsha Film Tokyo have five finalists each. Hakuhodo Tokyo has 3 finalists and Creative Power Unit, TBWA/Hakuhodo, good design company and Daiko Advertising have one each.

For Thailand CJ Worx has 3, Ogilvy Group has 2 and Dentsu one. For China The Nine has 3 shortlists and TBWA two. The Cream Union Seoul and McCann Worldgroup India have one each.

Asia has 3 shortlists in Package Design with two going to good design company Tokyo and one to Daiko Advertising Tokyo.

Pitch_2.jpgLondon International Awards (LIA) has announced the shortlists for Branded Entertainment,  Integration and Non-Traditional.

Asia has picked up 6 finalists in Branded Entertainment with Ogilvy & Mather Singapore collecting two for CINE-CLUB's "Pitching French Films to Hollywood" with one finalist each going to CJ Work Thailand, Six Tokyo, Hakuhodo Tokyo and Havas Taiwan.

In Non-Traditional Asia has 11 shortlists with 3 going to Leo Burnett Mumbai for HP Lubricant's "Road that Honk", two go to Ogilvy & Mather Singapore for CINE-CLUB's "Pitching French Films to Hollywood" and McCann Worldgroup India for "Immunity Charm". Dentsu Tokyo, CJ Worx Thailand, McCann Tokyo and TBWA/Hakuhodo Tokyo have one finalist each.
APAC President, Charles Cadell and our APAC CFO, Ji Watson.jpgIn an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behavior and their relationship to cultural values. This new "Truth About Street" study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries. In Asia Pacific, 3,200 employees from across 12 markets will be participating.

Every department and level of the network has been enlisted to participate, from associates to senior management, including creative, business leadership, strategy, production and administrative teams. The questions and conversations are designed to gather additional information and insights about local cultures, brand attitudes, traditional shopping, e-commerce and emerging consumer sentiment.

Luca Lindner, McCann Worldgroup President, said, "This is the first time that we have galvanized our entire employee base to help us develop in-depth insights about local culture and its connection today to brand attitudes and shopping behavior. In doing so, our employees will hear first-hand the cultural shifts that are affecting our clients and have a deeper understanding of how to apply these learnings to help grow our client's brands and businesses."

Tom Lawrence's diary from Manhattan

Tom with Droga_ Wilf and Goodby.jpgIn August Tom Lawrence from NSW was crowned Australia's Top Student of the 2017 AWARD School. In an AWARD School-first, Lawrence (son of the late, great Neil) won a once in a lifetime trip to New York where he met David Droga to compare their winning portfolios from AWARD School 1987 and 2017. Here Lawrence (above left) recounts the experience, exclusive to CB

I won't delve into the details of my first week as it involved a lot of new friends I can't remember, way too much Mexican food and not a lot of sleep. I did take a bunch of photos during this time, some of which you can see via my photography site.

I'd been in NYC for a few days when I got a message from Esther Clerehan, who came up with the idea for the trip, telling me that we were going to the Book of Mormon on Broadway. The tickets were very kindly bought for us by Ted Horton, an old colleague and campaign adversary of my dad's during the 2007 federal election. I arrived at the Monkey Bar in Manhattan on Thursday night to meet Esther. She had arrived in town only hours earlier but I was definitely the one who looked worse for wear. After a recovery drink and a classic american burger we went to the show and had a great night.
Ant Keogh.jpgAustralia: The Monkeys has announced that one of the most awarded creative talents in the country, Ant Keogh, has been appointed as chief creative officer of Melbourne.

Keogh (pictured) joins The Monkeys after departing from his role as chief creative office of Clemenger BBDO Melbourne in July this year where he guided Cannes Gold winning campaigns including TAC 'Meet Graham', Snickers 'Hungerithm' and Bonds 'Boys'. First turning heads as a copywriter; his most famous work is the ongoing Carlton Draught 'Made from Beer' campaign featuring 'Big Ad'. Voted as the 'Number One Beer Ad of the Last 15 Years' by The One Show, it's also included in the Sydney Powerhouse Museum's archives under the 'Top Ten Greatest Australian Ads'.

Keogh's career has been filled with impressive industry accolades including his last 10 years at Clemenger Melbourne, where the agency took home this year's Cannes Agency of the Year and D&AD Agency of The Year awards. Last month listed in AdWeek's '10 Global Creative Leaders Reinventing the Advertising Industry', and for seven years in a row ranked as the top Executive Creative Director in Australia by Campaign Brief, Keogh has headed up the BestAds Australian Executive Creative Director Rankings for the past decade, and is also ranked number seventh in the world.
400 2.jpgIn Thailand, everyone can often find tasty food and snacks everywhere but these are often lacking in nutritional value, especially vegetable and fruit nutrients. This often proves inadequate for office workers.

Enter '400' (title based on research of how 400 grams of vegetable and fruit per day is the recommended daily intake by WHO) - an entertaining 'Romanocumentary' (romance + documentary) dispensing nutritional trivia in a humorously snarky manner. By likening office workers to wild animals, the film introduces a girl on a mission to save her secretly like office mate from 'extinction', due to his deficient dietary habits prevalent in many Thais.

GLR 01.jpgPitch.jpgLondon International Awards (LIA) has announced the shortlist for Music & Sound.

Asia has scored 19 finalists led by Japan with 9 five of which are for Dentsu. Singapore follows with 5 finalists all for Ogilvy & Mather and China, Hong Kong, India, The Philippines and Thailand have one finalist each.

Japan's finalists are Dentsu Inc - Apps for Glico titled "GLICODE" - Confections/Snacks for Glico titled "GLICODE" - UX - User Experience for Glico titled "GLICODE" - Web Services for Webservice titled "Election in the Dark" andInnovative Use of Digital for Open Road Project titled "Smile Lock Outlet". Hakuhdodo for Personal Items/Gift Items for NTT DOCOMO titled "Voice Chocolate", Shiseido for Illustration for Shiseido titled "The Sharing Box" and TBWA\Hakuhodo for Innovative Use of Digital for adidas PureBOOST titled "Green Light Run" and Weird Wonderful Work for adidas PureBOOST titled "Green Light Run".

Ogilvy & Mather Singapore's five finalists are for Apps for Allianz Insurance titled "Amateur Replay", Electronic Equipment for SingTel titled "SingTel Data ExStream", Innovative Use of Digital for Allianz Insurance titled "Amateur Replay", Virtual Reality for SingTel titled "SingTel Data ExStream" and Branded Content for CINÉ-CLUB titled "Pitching French Films to Hollywood".

Single finalists are Beijing Dentsu Advertising, Shanghai for Mobile Advertising for Hadagokochi titled "Air Pollution Discount", Cheil Worldwide, Hong Kong for Apps for Scrabble Club (HK) titled "Scrabble Keyboard", Leo Burnett India for nnovative Use of Digital for HP Lubricants titled "Roads That Honk", TBWA\Santiago Mangada Puno, Makati City for Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled "Correcting History" and BBDO Bangkok, Bangkok for NGO for Thai Dog House titled "Immortal Adoption".

Havmor.jpgHavmor is the second largest real milk ice cream brand in India and is known for its unique and innovative offerings.

In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor has released its latest #MadeOfMilk series with two Cool Gaiz (cows).

Poster yoou can't read.jpgEducation is unquestionably an integral foundation to many great opportunities in the future. Unfortunately, there are many blind people who do not have an opportunity to learn Braille. This fact, surprisingly, is not very well known among Thais. Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen is eager to bring this problem to the public through print media while also creating a channel for donations to bring Braille education to the blind. Apart from bringing the issue to the people's attention through a normal print media, Dentsu One Bangkok believes that allowing them to encounter the same experience as blind people who cannot read Braille will be far more effective.

Credits - Chief Creative Officer/Copywriter: Subun Khow. CD/Copywriter: Kongpope Siriwattanagarn. Art Directors: Tanis Jearsavaswattana, Nattakorn Samintharapunya. Agency Producer: Dutchanee Narkapong. Designers: Priebduan Chotimanukul, Monthicha Darawank.
Larissa Kirschner.jpgLondon International Awards (LIA) has announced the shortlists for Radio & Audio.

Asia has scored 9 finalists all for McCann WorldGroup, with eight from McCann WorldGroup Philippines and one for McCann WorldGroup Mumbai.

McCann WorldGroup Philippines shortlists are for Retail for Fully Booked titled "Lives 1 of 4 - Frank", Retail for Fully Booked titled "Lives 2 of 4 - Hanna", Retail for Fully Booked titled "Lives 3 of 4 - Nicky", Retail for Fully Booked titled "Lives 4 of 4 - Ben", Foods for Maggi Magic Sarap titled "Dim Dads - Ned", Foods for Maggi Magic Sarap titled "Dim Dads - Pedro",  Script Writing for Maggi Magic Sarap titled "Dim Dads - Pedro" and Foods for Maggi Magic Sarap titled "Dim Dads - Rufus".

McCann Worldgroup, Mumbai scores a finalist for Health Care Services for DermaClinix titled "The Scientist".
Pitch.jpgSpeed blinds you.jpgLondon International Awards (LIA) has announced the shortlists for TV/Cinema/Online Film.

Asia has 10 shortlists in the TV/Cinema/Online Film category with 3 from Singapore and Japan, 2 from Thailand and one each for Malaysia and Taiwan.

Japan's shortlists include Hakuhodo Inc., Tokyo for Branded Content and Recreational for Gravity Daze 2 titled "Gravity Cat" and Spoon Inc., Tokyo for Home Furnishings/Appliances for Corporate Advertising titled "Sticking Together, No Matter What".

Ogilvy & Mather Singapore have 3 shortlists for Branded Content, Entertainment and Humor for Ciné-Club titled "Pitching French Films to Hollywood".

BBDO Bangkok has one shortlist for Public Service/Social Welfare for Speed Kills Campaign titled "Speed Blinds You" as does McCann Worldgroup Thailand, Bangkok for Cosmetics/Toiletries/Pharmaceuticals for Verena Sure titled "Capture".
arpan jain.jpgGeometry Global Encompass Network, India-based experiential marketing agency network, has appointed Arpan Jain as its first Executive Creative Director. In this role, Jain is tasked with leading the agency's creative output to build unique experiences for clients. He will report to Sukrit Singh, CEO of Geometry Global Encompass Network.
Jain joins from DDBMudramax where he served as Group Creative Director for all their non-traditional businesses, while winning a number of awards such as the Black Elephant at Kyoorius Awards and a Red Dragon at PMAA. Some of his well-known campaigns include 'Health Cha Shree Ganesh' and 'Lord of Healthy Beginning', the former being featured in WARC list. His portfolio includes brand-led initiatives for Star Plus, Star Sports, HotStar, Life OK, Volkswagen, Nerolac, ITC cigarettes, Zydus Wellness, Castrol, Diageo, Pepsi and Western Union amongst numerous others.
"Arpan is a well-known creator, and his creative works span from traditional advertising and experiential marketing to events and retail. Over the past few years, in particular, Arpan has developed his specialty in experiential marketing, events retail and OOH to become a creative hybrid, and he efficiently blends insights, culture, ideas, design, art, media and technology to bring unique solutions to existing business problems." said Singh. "Our mission is to provide best-in-class full-service experiential marketing to help our clients sell more. I am confident that he will bring a new level of energy and creativity to our team and ultimately provide better services to our clients."
Gravity Cat.jpgLondon International Awards (LIA) has announced the shortlists for Production & Post-Production and Music Video.

Asia has picked up 8 finalists in Production & Post Production led by Japan with 6 and one each for China and Taiwan.

There are two finalists from Asia in the Music Video category with one each going to ADK Taiwan and Outerspace Taipei.

Production & Post Production finalists go to McCann Worldgroup Shanghai - Cinematography for Chevrolet titled "The Hunt Alone", Hakuhodo Inc., Tokyo - Direction, Product Design and Visual Effects for Gravity Daze 2 titled "Gravity Cat", HAKUHODO Kettle inc., Tokyo - Production Design for JMS titled "Hot Drive", Spoon inc., Tokyo - Direction for Tsuruya Roofing Tiles titled "Sticking Together, No Matter What", ADK TAIWAN, Taipei - Direction for 7-11 CSR Campaign titled "Senior to Senior Care" and Havas Taiwan, Taipei - Editing for Volvo Cars titled "Alice's Wedding".
Music Video finalists are for Grass Jelly Studio, Taipei - Animation for Jane Zhang titled "Dust My Shoulders Off" and OUTERSPACE, Taipei - Direction for Jane Zhang titled "Dust My Shoulders Off".
 What If 2.jpgIn a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factor in a deteriorating quality of life and is a silent killer. What If there was a vending machine to tell you how stressed you are? Blink Digital India presents the What If Vending Machine. In an attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm.

Hyundai Celebrathon.jpgAmidst the heavy festive clutter, Innocean Worldwide India chose to announce the Hyundai festive campaign in a rather unique manner. 

Hyundai Celebrathon, a property created for Hyundai Motor India, announces the festive season offers where consumers get the best deals and savings on Hyundai cars throughout the festive season.

Neeraj Khanna.jpgOmnicom Media Group APAC has appointed Neeraj Khanna as Marketing Communications Director. Khanna will be reporting into Cheuk Chiang, CEO, Asia Pacific for Omnicom Media Group.

Khanna (pictured) joins the APAC regional team from Dubai, where he served in a similar capacity for the group's networks across the Middle East and North Africa since 2014. In his new role, he will be responsible for helping to drive the continued positive exposure of Omnicom Media Group's brands, namely OMD, PHD and Hearts & Science.

The appointment follows Arun Saha's departure from the group to pursue independent ventures. Saha served the group's agencies in the capacity of marketing communications for over six years and has been instrumental in the growth of the brands during her tenure.
FIFA U-17 World Cup.jpgadidas India has launched its new campaign that aims to inspire young football creators in India and to kick start a football revolution.

With the FIFA U-17 World Cup starting in India from October 6th, adidas' new campaign showcases how football has caught the imagination of young India both on and off the pitch. Conceptualised by Cheil WW India, the film captures the incredible landscapes of India, from the streets of old Delhi and Mumbai, the beaches of Goa, to the legendary maidens of Kolkata.

DTT.jpgDTT2.jpgDirectors Think Tank Malaysia, Singapore and Indonesia have taken home eight awards at Spikes Asia 2017 held in Singapore last week.

Working collaboratively together with the clients as well as Fingerprint Films Mumbai led to a Gold for Vodacom Tanzania and Bronze for Vivel Lotus Soap.

Through work from Bonsey Jaden, Singapore, this led to DTT securing a Silver, Bronze and a shortlist for Edge Property.

Further awards include Silver and Bronze for Visa International via the good people at BBDO Malaysia, and a Silver for Lazada Group with Leo Burnett Malaysia.

"On the back of some very nice Asia Pacific wins this year at Adfest and Adstars, this win at Spikes has just been a massive 'icing on the cake' for everybody involved", said DTT GM Stephen Douglas. "It was also fantastic that we won a Gold and Bronze with our production partners Fingerprint Films Mumbai."
Samco logo.jpgSamco, one of India's fastest growing companies in the Discount Broking Industry has appointed Triton Communications as their creative and digital agency.

Commenting on the appointment, Jimeet Modi, CEO of Samco said, "At Samco, we respect creativity and innovation. We are interested in exploring newer ways of targeting our audience; therefore our association with Triton Communication is very essential in terms of penetrating  the market. Triton have launched and created some memorable campaigns in the past and their aggressive approach is what we're excited about to make ourselves a formidable name. I'm excited to work with Triton."
Logos.jpgA new report released today by the Ehrenberg-Bass Institute rejects the popular opinion that the world is turning against big brands.

The report was released in response to mounting speculation that big global brands are losing out to small local brands, that young people today are less brand loyal, and that small brands have higher loyalty than large brands.
LIADavidGuerrero.jpgLondon International Awards (LIA) has announced the shortlists for Print, Poster, Billboard, and Ambient. The final individual shortlist tallies - Print 35, Poster 32, Billboard 16 and Ambient 20.

New for 2017, the Ambient medium awards the most creative executions other than billboards and posters that appear in public places. This may include, but is not limited to, stickers, receipts, street furniture, shopping carts, trolleys and/or rubbish bins.

The Learning Lab.jpgBLK J Singapore has created its first spot for The Learning Lab to help establish the enrichment centre's positioning in the market. In a progressive TV spot, the film shows a little girl pondering over a regular math question-to find the ratio between the salaries earned by a boy and a girl. Instead of answering the question within its conventions, she turns to her tutor and probes instead for an explanation about gender inequality.

Heidi Lahtinen & Dillah Zakbah.jpgNoise x GIF Fest 2017 is billed as Singapore's largest GIF event to-date. The free-entry festival promises to capture the richness of the GIF as an artistic medium and explore its role as a form of digital art, entertainment and creative communication.

As part of a six-day program of parties, inspiring talks and workshops, the festival organizers have invited creative agency BBH Singapore to host an evening session that explores 'GIFs and the art of Storytelling'. In today's attention economy, where audiences crave imagery and other snackable bites of information, GIFs, animated loops and memes are a popular form of communication online and through social media. But what possibilities and constraints do these forms of communication impose? The session will explore the linguistic secrets of GIFs, and how brands and individuals can harness the power of the GIF, with case studies from Red Bull, Netflix, H&M x Kenzo, and Facebook.
XL GO.jpgSeven Sunday Films and director Ivan Handoyo have combined to produce some engaging and powerful work for telco brand XL GO via JWT Jakarta. With limited prep time the projected required a clear and succinct focus to deliver on the promise of the idea, and the team at Seven were tapped to deliver.


Epica extends entry deadline to Friday October 13

TrophywithBox_f3436e2f47.jpgAgencies still have time to get lucky.

The Epica Awards has extended its entry deadline to Friday October 13. So potential entrants in the fields of advertising, PR, design and digital still have time to submit their work to Epica's unique jury of journalists covering the creative industries.

The date may be considered unlucky in some cultures, but the Friday the 13th deadline offers late entrants an additional chance to win a prize and pick up a trophy at the Epica Awards show in Berlin. Plus, the winners and high-scoring entries will feature in the glossy annual Epica Book, published by Bloomsbury in London.

Good Mood.jpgLondon International Awards (LIA) has announced the shortlist for the Music & Sound category.

Asia has scored two finalists, Song Zu Singapore has been shortlisted for Good Mood's "The Bad Choice & The Good Choice" - Music Original - Song and McCann Worldgroup Shanghai for Chevrolet's "The Hunt Alone" - Music Original - Score.

There are 62 shortlisted entries in the medium, with the United Kingdom (21) leading the way, followed by the United States (14) and Germany (5).

Winners for all media will be announced on 1st November. To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist.
Vandana Das.jpgDDB Mudra Group has been entrusted with the responsibility to partner Royal Enfield for one of its key forthcoming projects in the future.
Chandan Jha, Head - Brand Strategy, Royal Enfield said, "As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership."
The relationship will be run by DDB Mudra's Delhi office. A multi-disciplinary, bespoke team has been put together to work on the business. The team is made up of Royal Enfield enthusiasts who are fans of the brand's fabled history.
Assist card Logo.jpgTravel Assistance Brand Assist Card has appointed The Thinking Machine Asia to handle its creative business. The agency will work towards making Assist Card one of the most preferred travel assistance brands in Indonesia.

Sandeep Bangara, President Director, Assist Card said, "We are happy to partner with TTM in our journey to grow Assist Card as a brand. It was quite stimulating to see how TTM understood the category and created creative solutions that we can own for a longer period of time. The agency will also be responsible for our digital content marketing and help build social media presence for Assist Card to aggressively drive sales while creating unforgettable experiences for both in-bound and out-bound travellers from Indonesia. We're happy to partner with The Thinking Machine Asia and look forward to a rewarding association".
Pantene.jpgGREYnJ United Bangkok planned and created an integrated campaign for the Pantene Hair Fall Control series. With the rise in air pollution, Pantene Thailand wanted to drive awareness about the urgent need to protect one's hair with Pantene HFC.

Rey Tiempo.jpgY&R has appointed Rey Tiempo as the new Chief Creative Officer of Y&R Philippines.

A copywriter by discipline, Tiempo (pictured) has more than 15 years industry experience, having worked on and produced effective and award-winning campaigns for the biggest local, regional and global brands, ranging from automotive, retail, food and beverage, to electronics, beauty, wellness and various advocacies. Having ranked as the Philippines' number 1 Creative Director, Tiempo is consistently named among the region's hottest creatives.

Tiempo has spent the last 3 years as ECD at Dentsu Philippines/Jayme Syfu, helping reinvigorate the agency's creative reputation, winning at Cannes and Campaign Agency of the Year, and growing clients' businesses and the agency's revenue by almost 40%. His aim is to reject the boundaries traditionally imposed on advertising, and has embarked on a mission to inspire clients and fellow agency folks in bringing back the feeling of wonder to tech.
Nicki Lin Janice Siu.jpgSimon Bell.jpgRetail and brand consultancy FITCH has announced changes to its leadership structure in the Asia Pacific region, with two new appointments and one promotion in the Asia Pacific region.
Based in Shanghai, Nikki Lin has been promoted to Managing Director of FITCH in China. Lin (pictured top left) joined FITCH as General Manager from Interbrand in early 2016, leading the China team and expanding FITCH's reputation and client base.
Simon Bell (pictured left) has been appointed Managing Director for FITCH in Singapore. He has more than 20 years' experience working in Singapore, India, and Australia in strategy, management and regional roles. This is his second stint with FITCH, having previously been Strategy Director in India from 2009 to 2011.
The Hong Kong studio has appointed Janice Siu (pictured top right) as Business Director. More recently an independent consultant, Siu was previously Managing Director at brand and communications agency, Brash. She will report into Hong Kong Managing Director Cally Williams.
Chris Stephenson, Head of Strategy for PHD APAC, presents MERGE.jpgAs technology continues to revolutionize our daily lives and elevates the experiences we have, the practice of brand marketing and communications will inevitably transform with it. The implications of the deeper integration between technology and mankind were the driving themes of PHD Singapore's annual conference this year, which took place on September 29 at the regional LinkedIn APAC offices for an audience of over 100 of the media network's clients and partners. Attendees also received their own copy of MERGE: The Closing Gap Between Technology and Us, the latest instalment in PHD's ongoing global thought-leadership series that explores the emerging forces that will redefine the practice of marketing.

Chris Stephenson, Head of Strategy for PHD APA (pictured on stage), opened the conversation by presenting the five stages of MERGE, before revealing the nine areas of technological innovation that will forever alter the way we process data and information and interact with our world. "We're in a truly exciting time to be alive for our industry," Stephenson told audiences. "We've never had so much to do, and we're the generation that gets to do it."
Female Foundry.jpgDentsu Aegis Network has announced the return of Female Foundry for its second year. Female Foundry - an accelerator programme, is an initiative to educate, mentor and provide funding access to leading female-founded startups leveraging technology to promote economic sustainability.

Female Foundry, in partnership with Female Founders and West Tech Fest, will provide shortlisted Southeast Asia-based female entrepreneurs access to tools and networks, training to scale platforms, and skills to create commercially viable businesses over a six week-long programme. In addition to education and mentorship, the programme culminates with a demo day to help secure possible second round funding, a key hurdle for female-led startups in this region. This year, Bill Tai, Silicon Valley-based Venture Capitalist and Founder of ACTAI Global, will join the programme as both an advisor and judge on demo day.
Ashish Naik.jpgScarecrow Communications has appointed Ashish Naik as Group Creative Director. The appointment has been made to further strengthen the art department of the agency.

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served his biggest stint of 12 years. He has also worked with Contract, FCB ULKA, Everest Advertising and Saatchi & Saatchi in past assignments.

Naik (pictured) comes on board with over 19 years of experience across brands like Cadbury, Perfetti Van Melle, Fevicol, Amul Macho, Gujarat Tourism, Hindustan Pencils, Fiat, Castrol, Franklin Templeton, Essar, ICICI Bank, HDFC Bank, Hindustan Times among others.

Manish Bhatt, Founder Director, Scarecrow, said, "Ashish is a classic visual thinker and many of his critically acclaimed work follows Sir John Hegarty School of advertising. He has a distinguished experience of working on some of the leading brands in India, under the guidance of some of the leaders in the industry at India's leading creative agencies. Some of his past work has been recognized globally. His experience will help me further cultivate the creative culture at Scarecrow Mumbai."
Geoffrey.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Geoffrey Hantson, chief creative officer, Happiness - an FCB Alliance in Brussels.

Winner: Audi Clowns. Quite often the most difficult and the most bumpy creative road is the one that leads to simplicity. But when you really get there, you get to see how beautiful the destination actually is. Because when you're able to reduce all those long meetings, with too many smart people around the table, to simplicity (Audi Technology. Clowns proof) you're actually able to put all the effort and energy into the execution. Great idea. Great craft. And great timing. READ MORE...
Christopher Knight copy.jpgFollowing the appointment last month of James Gaubert as Head of Digital and Social, Ogilvy & Mather Malaysia continues to expand its line-up with the addition of WPP Fellow and strategic planner, Christopher Knight.

In his role as Integrated Strategic Planner, Knight (pictured left) will report to Regional Planning Director Arindam Chatterjee and work closely with Gaubert, planning and executing integrated campaigns for the agency's clients across advertising, social media marketing, digital, event activation and public relations.

He most recently worked on Nespresso, Nestlé's luxury coffee brand, at J. Walter Thompson London, where he was responsible for crafting strategy and overseeing the execution of global campaigns to reposition its global coffee business.

Prior to that, he spent three years in Washington D.C with the market research WPP consultancy PSB, advising on presidential and parliamentary election campaigns, conducting research on voter behaviours and attitudes and gathering insight to build and execute full communications plans to target the right segment of voters.
Ching.jpgChinese food in India bears little resemblance to the authentic cuisine of China. Indians are exposed to Desi Chinese cuisine through street stalls and fast food joints, where the use of condiments like garam masala is what gives Indian Chinese that special robust, spicy flavour. Yet street food Chinese has been difficult to replicate at home. It lacked a certain zing and fieryness. Until now.

VIEW SPOT ONE (Ching's Secret Masalas | Schezwan Fried Rice | Gujarati)
VIEW SPOT TWO (Ching's Secret Masalas | Chowmein Hakka Noodles | Punjabi)
VIEW SPOT THREE (Ching's Secret Masalas | Paneer Chilli | Easy Khaana - Bihari)
VIEW ENGLISH SUBTITLED SPOT (Ching's Secret Masalas | Chowmein Hakka Noodles | English)
AmberRose_PeriodEquity[1].jpgToday, 36 of the U.S. states still collect sales tax on tampons and pads. By failing to classify menstrual products as a necessity, and denying them an exemption from sales tax, these states have effectively deemed periods a luxury. To shed light on this unfair and discriminatory practice, Period Equity, a national law and policy organization dedicated to advancing menstrual access, affordability and safety, launches a tongue-in- cheek campaign that lampoons the tax's by designing luxury, diamond encrusted jewelry pieces, that are actually tampon holders.

The campaign, created by J. Walter Thompson New York and produced by The Sweet Shop, features a glamourous Amber Rose lounging on a chaise and playing with a luxurious neck pendant. The sophisticated film draws people into her world before revealing, in a dramatic twist, that the necklace is actually a tampon holder. The question is posed, "where else would you keep something that 36 states tax like a luxury?"

Simon Talvard-Balland.jpgIPG Mediabrands has appointed Simon Talvard-Balland as Head of Digital Solutions APAC for the Reprise brand.
Reprise is the full service digital performance and experience marketing agency within the IPG Mediabrands group of agencies. At Reprise our purpose is to connect brands with their customers through the right digital experience achieved through an unrivalled understanding of consumer behavior.
The head of digital solutions APAC will function as a core catalyst within the APAC regional leadership team to champion world class digital experience and growth of our next generation digital network across the region, and the world.
With more than ten years industry experience spanning New York, Paris, Walldorf, Tokyo and Singapore, Talvard-Balland (pictured left) is skilled at leading multi-national teams across search, social media, channel marketing, digital transformation and business development.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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