MullenLowe Manila plays a game of finders keepers online to win free burgers from Wendy’s

Wendy’s via MullenLowe Manila decided to disrupt how people normally decide where to eat, through an incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. The host slowly gave out clues leading to the new stores. People came for the free burgers, and tagged their friends to join the game as well.

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