Leo Burnett releases campaign to encourage Australians to vote yes on marriage equality
September 15 2017, 9:03 am | | No Comments
Australia is currently holding a public vote on marriage equality. The Equality Campaign has aired a new TV spot during last night’s The Bachelor finale.
An emotional appeal to all Australians, the spot features moving real wedding footage contributed by members of the LGBTI community and urges Australians to vote yes ‘for every Bachelor and Bachelorette.’
To create the spot, Leo Burnett Melbourne joined forces with AIRBAG, ARC Edit, Manimal and Nylon. Media placement during the finale was generously donated by The Bachelor’s major sponsor, Wrigley’s Extra.