Leo Burnett Hong Kong appointed to create a regional campaign for Lindt's Lindor across Asia

LIindt.jpgLindt Chocolate has just appointed Leo Burnett Hong Kong for creative duties to launch a regional campaign for Lindor across Asia. The appointment followed a four-way pitch in early June this year.

Lindt is currently one of the top three players in terms of market share in Hongkong according to Nielsen's latest data report in June. Its Lindor range has long been recognized as a premium praline by Asian consumers.
Through the regional campaign, Lindt Chocolate is aiming to further increase Lindor's brand awareness across Asia, and to boost the positive momentum of people's love and passion for sophisticated Lindor pralines across Asia.

Jeff Ho, Managing Director of Leo Burnett Hong Kong, said, "Lindt is an iconic brand in the chocolate market, and we are thrilled to be working on such a significant regional assignment. And I believe our creative solutions, which is developed based on Leo Burnett's unique Human Kind approach, will help Lindor achieve its goal effectively."

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