Dentsu Inc Tokyo creates real-time handmade 24 hour movie clock for Hitotoki

hitotoki.jpgHitotoki is a Japanese stationery brand specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, Dentsu Tokyo wanted to bring the value of handmade to life in this campaign for the client

Dentsu created the Hitotoki Clock - the world's "most handmade" 24-hour movie clock.

There are 1,440 minutes in a day, and Dentsu created different combinations of small items to express each and every minute. Dentsu actually filmed these in a single, 24-hour cut.

At the official website, they released a real-time version of the clock and created a new kind of branded content that is actually useful in daily life.


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