Yee Wai Khuen joins Y&R Hong Kong as ECD

Yee Wai Khuen.jpgY&R Hong Kong has appointed Yee Wai Khuen as of Executive Creative Director as part of the agency's continued push towards full integration of creative, digital and data analytics.
Yee (pictured), as he is affectionately known, always dreamt of becoming a comic artist. But he decided to go for a less lucrative career as an Art Director instead. He soon became a Digital Creative Director and has worked for some of Southeast Asia's most renowned agencies in his native Malaysia and Singapore.
With more than 15 years of experience in creative advertising, Yee has a strong focus on all areas of art direction, conceptual, digital campaigns, mobile, social media, branded content and brand experience. He has worked on multiple major brands including Kraft, MeadJohnson, Nestle, Pizza Hut, Mattel, Guinness, Tiger Beer, HP, Volkswagen and Mercedes-Benz.
Many of Yee's projects have been recognized at major award shows like D&AD, Cannes, London international Awards, OneShow, Clio, Adfest, Spikes and Ogilvy Malaysia's very first Gold Lion at Cannes. In fact, Yee's campaign for Mattel was 2012's most-awarded campaign according to the Gunn Report.
Commenting on his new role, Yee said, "Joining Y&R Hong Kong as it continues to grow has a dynamic start-up feel, winning new business and building out new offerings like its '1-to-1' data analytics arm. I'm also looking forward to exploring my Cantonese heritage fully immersed in my first language!"
Yee will work alongside Y&R Hong Kong General Manager Beverly Ho who added, "These are exciting times for creativity as technology constantly expands the possibilities for client solutions. Yee is the perfect choice to drive our creative capabilities to be more digital, more integrated and more effective."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.