Chai Indonesia wins Jaguar Land Rover account

Chai Indonesia has been appointed for creative duties for Jaguar Land Rover Indonesia.

Roland Staehler, COO, JLR Indonesia, said, “Jaguar and Land Rover are iconic brands that set industry standards across the world. And in Indonesia, we still have so much more potential to explore. We were looking to partner with an agency that doesn’t follow the norm, and can come up with innovative creative solutions across everything from digital to on-ground activation; and in Chai, we’re confident we’ve found the right fit.”

“Having an opportunity to work on brands like Jaguar and Land Rover is awesome!”, said Rajesh Menon, CEO, Chai Indonesia. “The luxury automotive category is challenging, but JLR has some great vehicles, miles ahead of anything else, and we’re looking forward to doing some interesting work that will help bring these brands alive to discerning Indonesian customers.”

The collaboration between JLR Indonesia and Chai to propel awareness and sharpen the positioning of both brands has taken off already; in line with JLR’s global communication strategies, but with an out-of-the-box Indonesian twist. Watch this space for further updates!