Serviceplan picks up Black, Yellow and Graphite Pencils for DOT Watch at D&AD Awards

DOTWatch sml.jpgDOT, the first Braille Smartwatch, created by Serviceplan South Korea was one of the stars of last week's D&AD Awards in London. DOT was conceived by Serviceplan's South Korean agency in collaboration with Serviceplan's head office in Germany.

Overall Serviceplan were awarded 4 Pencils; Black (Grand Prix) Digital Design - Technological Innovation); Graphite (Creativity for Good - Product Design); and Yellow Pencil (Product Design - Inclusive Product Design), for their multi-award winning DOT. They were also awarded a Wooden Pencil for 'The Book Tape - Random House' in Graphic Design - Direct Mail.

Only 5 Black Pencils were awarded worldwide at D&AD this year.

DOT. is the world's first Braille smartwatch, and since it's conception has utilised the benefits of the networked digital age for the benefit of blind and visually impaired people. The invention has a global impact by connecting millions of blind and visually impaired people to mobile internet for the first time.

285 million people worldwide are blind and/or visually impaired, and the objective of DOT. The first braille smartwatch, was to develop a practical and affordable device for them. The patented DOT. Active Braille Technology reduces size, weight and price by more than ten times compared to existing digital Braille reading devices, which rely on piezo-electricity.

Alexander Schill_Serviceplan.jpgServiceplan CCO Alex Schill (pictured right) commented: "I'm thrilled that we have added to the already impressive awards tally for DOT. watch, in particular at a ceremony as prestigious as D&AD. This is a well-deserved win for the team involved, and has even greater significance since the DOT. Watch has had such a positive global impact on the lives of many blind and visually impaired people. It's a perfect example of how creativity can harness the power of technology and communication for the greater good, and of the global reach of the Serviceplan Group, with the product being conceived in South Korea and developed in Germany.

What I especially like about it is, that we as an advertising agency pushed the borders of our traditional work and took over shares on DOT.INC, help to make it a success and participate on its success as a partner. "

The DOT. watch has already collected a host of respected awards including; 2 Gold at Cannes Lions 2016; a Gold at CLIO 2016, 2 Grand Prix and 2 Gold at Clio Health; a gold and silver at Epica; 2 Grand Prix, 3 Gold and 1 Silver at Eurobest; 2 Gold at Global Awards 2016; a Grand Prix, Gold and Silver at LIA, 2 Bronze at Spikes Asia and a Special Awards for innovation in Healthcare at IPA. This collection of awards led to the campaign being ranked equal No.9 in the The Gunn Report's 'All Gunns Blazing' category.

Brand: Dot. Smartwatch
Advertiser: Dot Incorporation
Global Chief Creative Officer - Alexander Schill
Executive Creative Director - Bill Yom (SP Korea)
Executive Creative Director - Jae-Seong Joo (DOT)
Creative Innovation Director - Franz Roeppischer
Creative Innovation Director - Lorenz Langgartner
Copywriter - Rohan Vitus Fernandes
Art Director - Azim Abasbek
Art Director - Kostiantyn Liakhov
Art Director - Henning Janzen (Freelancer)
Corporate Communications / Brand Manager - Susan Kim (SP Korea)
International Account Director - Diane Schulz
Graphic Design - Jung-Seok Lee (SP Korea)
Senior Motion Designer - Dennis Fritz
Chief Technical Officer - Ki Seong (Dot.)
Agency Producer Film - Henning Rieseweber (Freelancer)
Producer - Lars Ruch (Commondeer)
Producer - Guy Citron (Core-A Studios)
Director - Serge Hoeltschi (Freelancer)
DoP - Alexander Alexandrov (Freelancer)
Sound Design - Woo-Kyun Jang (Augleo Studio)
Editing - Isabelle Fournet (Freelancer)
Special Effects - Lennert Schrader (nhb NEXT)
Head of nhb NEXT - Felicitas Stahnke (nhb NEXT)
CEO - Y.K. Yoo (CAC Studio)


Ned said:

This is great…something that is 'for good' …and actually works.

Many agencies have done scam using braille but this is truly impressive.

Hope they make a documentary on this for bbc or something.

Love this said:

Wonderful work and deserving of awards.
Hope this makes it to be mass produced!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.