Directors Think Tank via ‘The Tankers’ director Kelvin Theseira shoots latest Breeze ‘Raya’ TVC

Societal in Singapore have collaborated with Unilever’s Breeze for the second year with new work for Hari Raya. Featuring Malaysia’s Gold Medal Winning and Paralympian World Record shot put thrower, Muhammed Zayid Zolkefli. The film shows Zayid thanking everyone who has supported and inspired him throughout his career, culminating in his success at last year’s Rio Paralympics. Breeze recognises it’s not just those who win who should be celebrated, but importantly those who support and encourage them throughout the year.

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You-Ning Lee, Brand Manager at Unilever for Breeze commented, “We have been impressed by Societal’s forte to find the sweet spot between functional and emotional aspect of the brand, and to bring it out in an impactful way in the creative produced.”

Theseira said, “Having the creative team give me freedom during the shoot was such a breath of fresh air. I have loads of fun and more importantly, learning from Ziyad the true meaning of not giving up was the best take out of the whole experience.”

The campaign broke on 27th May. Throughout Hari Raya Breeze will donate RM1 with every purchase of Breeze laundry detergent. The contributions will be used to purchase new Baju Raya as well as teaching aids for children with special needs.

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Post Music: Canang Studio