Directions Communications wins an international award for Cambodia Beer Foosball Campaign

Cambodia-based PR and Events agency, Directions Brand Communications triumphed in the 23rd Annual Communicator Awards, given by the Academy of Interactive and Visual Arts in New York. Directions Brand Communications received a statuette and citation for Excellence in Integrated Marketing Effectiveness for its works in Cambodia Beer Human Foosball Campaign.

In receiving the award, Pisey Lim, Managing Director said, “The statuette is a testament to how serious work and fun can also be rewarding. We are energized to offer more innovative events and PR activities to our clients who would like to see their market share grow through use of direct-to-consumer approaches.”

Last year, Directions launched Cambodia Beer Foosball tournament which covered 12 key provinces of Cambodia in its search for the 1st national foosball champion team. The campaign engaged the youth in fun physical activity, pop music and fun moments with Cambodia Beer.

Over 6,000 entries competed in the Communicator Awards coming from across the US and around the world. The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.