DDB Tribal Philippines and Taguig City develop the NICO project as a force against mosquitoes

NICO PROJECT 1.jpgMosquitoes pose a very big threat in the Philippines, with over 200,000 cases of malaria and dengue fever reported in just one year. While certain solutions exist, these are usually much too costly for the average residential community to afford for effective maintenance. So Taguig City, Philippines and DDB Tribal Worldwide Philippines launched NICO, an ashtray that extracts nicotine from cigarette butts to create a safe, organic, and accessible pesticide for free. NICO was launched in two residential communities, providing thousands with easily accessible and effective insecticide. NICO will soon be launched in 26 more communities.

VIEW THE CONCEPT 

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.