ComZone Cambodia and SmartLuy are shaking up Fintech marketing in the Kingdom of wonders
Fintech is not new to the Kingdom of Wonders. Cambodians are well versed with using mobile wallets, mostly courtesy Wing Money, a fintech brand that has successfully operated in the market for years. In fact, the brand enjoys such strong equity in the market that colloquially ‘Wing me money’ is equivalent to ‘send me money’.
With the market leader’s unparalleled levels of popularity, and the entrance of several regional players into the Kingdom in the past couple of years, new mobile wallet service SmartLuy’s entry strategy in the market can offer valuable lessons for all marketers on how to disrupt an industry.
SmartLuy took to content marketing and social media, staying away from the stereotypical TVC oriented approach. If the metrics of views and engagement are to go by, SmartLuy sure has done a great job of building brand awareness, trust and credibility with their webisodes.
Lundy So, Group CEO, ComZone said, “We are very happy and proud to be able to do work on the web series for SmartLuy. Often clients approach social media as an after thought or as a mandate they must follow because everyone else is following it. And then there are campaigns like this that disrupt. SmartLuy has just proved that social media is a great place to build awareness even for the financial sector because that’s where the prospective customers are.”
“Our focus was to create content that would have a great impact on the brand’s awareness. The brand we are working with is at a growth stage and our goal was to generate enough buzz around it by creating a series that the audience will get hooked to, and in the process get ‘familiar’ with the brand name – this would pay off at all other future points of interaction with the brand. We were lucky that our client, SmartLuy, has been in total sync with us from the start and wanted to focus on creating great, entertaining content just as much”, said Jessica Lim, about the creative and strategic approach taken.