Shirley Tay appointed CEO at Y&R Singapore

ShirleyTayJanelleGoh sml.jpgY&R Singapore has appointed Shirley Tay as Chief Executive Officer (pictured left) and and Janelle Goh as Senior Account Director (right).

Tay was most recently managing director at the first Asian outpost of Australia-based creative agency ZOO group, starting their Singapore office from scratch, building the team and acquiring new clients across diverse categories.

Prior to ZOO, Tay was Managing Director of Ogilvy & Mather Singapore, having risen through the ranks during 15 years defined by low staff turnover and genuine warmth for colleagues and clients. Key account wins included the Ministry of Culture, Community and Youths for SG50 and BMW Asia. Notably, she led Health Promotion Board's much-acclaimed 'I Quit' integrated campaign which took home Singapore's first-ever Gold at the IPA Effectiveness Awards in 2012.
Goh joins Y&R Singapore after 10 years with full-service sibling Red Fuse Communications Hong Kong, where she was Regional Account Director on Colgate Palmolive. Part of the team that grew from traditional agency to fully-integrated one, Goh's strong track record includes over 70 full IMC campaigns, the launch of new product categories, increased market share and multiple awards. Goh started her advertising career with Grey Global Group in her native Malaysia.

Y&R Asia President Matthew Godfrey said, "I find it really inspiring that Shirley took the opportunity to be entrepreneurial and build a new business. Such commitment and courage is a spirit we like to embrace, definitely one of 'Resist The Usual'. It's also great to welcome Janelle, whose experience at full-service agency Red Fuse is invaluable as we continue to build out capabilities and deliver integrated solutions for our clients."

Tay added, "Y&R Singapore was named Agency of the Year 2015 and has huge potential to do so again. Taking the helm gives me the opportunity to combine my start-up experience from ZOO with the creative and strategic skills honed at Ogilvy."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.