Mirum boosts data and tech teams in Hong Kong

Mirum Hong Kong has strengthened its technical and data offerings with the additions of Derek Lo (pictured right) as Technical Lead and Samson Poon (pictured left) as Data Analyst.

Lo is a proven e-commerce expert who joins Mirum after spending five years with Desato Asia Limited as their Manager of Technology. Having previously worked with clients such as American Medical Association, Harman and Lane Crawford, Lo will provide additional technological expertise and guidance to Mirum’s 40-strong technical team.

Poon has been hired to further enhance Mirum’s data analytics arm with his primary area of focus being marketing analytics and consumer research. Poon brings over seven years of experience in the field of strategy and analytics having worked with clients including Galaxy Macau, LVMH and L’Oréal Group during his time at both Golin and Scoop.

“We’re excited to welcome Derek and Samson to the team. Their experience and knowhow will greatly improve our digital transformation services to new and existing clients, especially given the importance and need for data analytics and enterprise e-commerce consulting,” said Mirum Hong Kong CEO Win Mak.