Hakuhodo Singapore's CD James Keng Lim named chairman for Crowbar Awards 2017

James KL.jpgHakuhodo Singapore Creative Director, James Keng Lim, heads this year's Crowbar Awards to lend his stewardship in recognising emerging talents.

A multi-awarded communications leader, Lim's forte lies in creating authentic and transformative storytelling that connects brands with their audiences.

With 18 years of driving the communications agenda, his work is regularly recognised by highly respected advertising, marketing effectiveness and digital award shows such as D&AD, Cannes, One Show, EFFIES, APPIES, Mob-Ex, and Asia Interactive Awards. In addition, he has also been on the panel of judges for numerous industry award shows such as New York Advertising Festival, Creative Circle Awards, Crowbar Challenge, and Google Creative Awards.
Lim (pictured above) said, "There is a new world order. As advertising becomes an increasingly competitive business, creativity alone isn't enough. We need the next generation of creatives to be holistic in their approach: creatively original, entrepreneurial and innovative, knowledgeable of different platforms, and commercially business-savvy."

"Whilst creativity still reigns supreme, it is no longer just in the creative's domain. We simply can't afford to operate in silos. Otherwise we'll all go the way of the dodo. This year's Crowbar will be a celebration of creativity in all its glory."

Bernard Chan, CEO of 4As says, "4As is pleased and honoured to have James Keng Lim onboard as Chairperson of the Crowbar Awards this year. We believe that with his knack for storytelling and Hakuhodo's belief in grooming young stars of tomorrow by harnessing their talents today, they can bring to the jury table a new and fascinating personality that the Crowbar Awards is looking for. We have exciting activities in the pipeline and are really looking forward to launching this year's awards show."

From its commencement in 2001, the Crowbar Awards has since become a leading award show for budding creatives to showcase their best ideas. The show now attracts over 1000 entries from local, regional and international tertiary institutions. This includes entries from the US, UK, Australia, Germany, New Zealand, China, Hong Kong, Malaysia and Singapore. The entries, which span the disciplines of Advertising, Branding, Design, Digital, Film, Innovation and Technology, are judged by leading industry creatives, clients, and specialists.

The Crowbar Awards is organised by the Association of Accredited Advertising Agents Singapore (4As).

The Winner's Workshop will be held on 31st May at Nanyang Polytechnic and tickets are complimentary. Crowbar call-for-entry starts 19th June 2017 and is open to students in local and overseas institutions. Details for The 24-Hour Challenge will be announced in August.

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