Publicis Communications to create ‘Made-in-Singapore’ white label Innovations
Publicis Communications Singapore has announced plans to create made-in-Singapore white label innovations catered for the global market. With the support of the Singapore Economic Development Board (EDB), Publicis Communications will transform its delivery model over the next three years to go further upstream in product and service innovation, in addition to helping clients to deliver creative and effective marketing campaigns globally. The effort will be led by Nurun Singapore, the design and technology consulting arm of Publicis Communications. Publicis Communications’ decision to establish this in Singapore signposts the country’s rising role as a key global hub for digital innovation.
Publicis Communications will invest in growing its digital, marketing and creative talent pool, committing to making hires across various key positions including UX designers, augmented reality developers, data strategists and data analysts in Singapore. The creative communications hub also shared that it would dedicate more than 300 external training days to further strengthen core digital and innovation capabilities among its local employees.
Recognising that brands have to address more complex problems today, Publicis Communications will aim to develop tangible business solutions through human-centred design. It will also work with various stakeholders, including educational institutes, to build an ecosystem of collaboration for innovation through workshops and twice-yearly forums.
“In today’s dynamic environment, brands need to move quickly to adapt to customers’ fast-changing preferences. Publicis Communications understands the power of creativity and leveraging design-thinking to stay relevant, deliver impactful business solutions and meaningful innovations for users,” said Lou Dela Pena, CEO of Publicis Communications Singapore. “With the collaborative efforts and expertise of our agencies, and support from EDB, we look forward to driving real change for businesses and further establishing Singapore as an innovation hub through creative problem-solving and talent development.”
“Publicis Communications’ hub for product and service innovation is in line with Singapore’s ambition to be a leading global hub for digital marketing. We are heartened by Publicis’ commitment to develop local talent in these new areas, and look forward to seeing innovative products and services being developed out of Singapore,” said Mr. Clarence Chua, Director of Professional Services at the EDB.
The initiative was launched at the inaugural ‘Hello Tomorrow’ event held by Publicis Communications, where the region’s industry leaders and expert innovators gathered to discuss the potential of Asian creativity in unlocking strategic innovation. This event is part of a regular series and one of the initiatives aimed at bringing stakeholders together to identify innovation possibilities.
2 Comments
So these guys in the picture above are going to come up with innovative products and services….right from conception to delivery?
Well, in that case just say so instead of adding layers of nonsensical verbiage.
In any case, I very much doubt it.
If I had a killer idea for a product or service I wouldn’t be handing it to the f’wits who run agencies. Id patent it and find some VC to fund it.
Another case of all talk and no action from the industry that invented the concept.
The number of buzzwords and jargon in this article is too damn high.