webe livestream helps with the difficult questions over the Chinese New Year festive season

In celebration of Chinese New Year (“CNY”), webe is streaming adigital feed of a live rooster on their Facebook page. Onscreen, the “Rooster of Destiny” will be helping viewers decide some of the common choices they will face this festive season. The fun video stream marks the peak of webe’s ongoing CNY campaigns which include the #syiokkawkaw as well as #matefor9 promotion.

webe, TM Group’s Digital Mobility Services Provider and Centre of Excellence in mobility, cheerfully invites everyone to tune in from 27 Jan – 30 Jan, and watch the bird in his specially designed rooster house.  Split into two halves – one yellow, the other red – each half of the house depicts the answer to a typical CNY choice.

Wherever the Rooster of Destiny is standing when the viewer tunes in, is the guidance they must follow to achieve happiness and prosperity in the New Year.  The rooster will be ‘talking’ with fans throughout the period as well, courtesy of Grey Group Malaysia who have designed and built a chatbot, or ‘chickbot’ to help respond to questions.

Chief Marketing Officer of webe, Lai Shu Wei said: “By leveraging on the current popularity of streaming video on social media, we aim to engage with consumers and directly complement interest in our on-going #syiokkawkaw campaign. Alongside the #matefor9 promotion, activation initiatives like these are a testament to our continued commitment to evolving our offerings towards better serving our customers as well as ensuring a memorable user experience.”

Executive Creative Director of Grey Group Malaysia, Graham Drew said: “We wanted to come up with something uniquely fun and digital that while entertaining, is synonymous with webe’s commitment to continuously keep engaging with individuals, groups, and communities. This initiative further highlights a creative way to use never-ending data, which we hope will inspire webe users to fully explore ‘data liberation’ and how it can empower all that they do.”

View the Rooster of Destiny trailer here.

Watch the live stream from 27 January here.

Credits

Marketing Principal: Timothy Chong