D&AD releases new film on how judging works; reveals new jury members from the Asia region
D&AD has released a new short film ‘How Does Judging Work?’
Says Tim Lindsay, CEO, D&AD: “Given that we operate at a really high standard, the judging criteria are simple. There are three of them: Is it a brilliant idea? Has it been beautifully executed? Is it relevant to its context?”
The D&AD Professional Awards are judged, entered and celebrated by the very best advertising and design creatives around the world. D&AD’s judges are passionate, disruptive and critical – they live and breathe creativity. The integrity of the D&AD judging process is legendary, so D&AD have created a short film to illustrate the process that the judges go through each year. Filmed during the inaugural 2016 D&AD Festival, they talked to some of the world’s most celebrated creatives about the almost impossible task of choosing the best of the best. The film features D&AD CEO Tim Lindsay as well as some of the biggest names in design and advertising demystifying what goes on behind the closed doors of the judging room.
In addition to the jury presidents, D&AD is continuing to sign up its international roster of judges for the 2017 Professional Awards. In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members.
The new jury members from Asia include Gary Steele, ECD, TBWA/Singapore; Hanyi Lee, CCO, The Secret Little Agency, Singapore; Joji Jacob, group ECD, DDB Singapore and Suthisak Sucharittanonta, chairman, BBDO Bangkok, Thailand.
A full list of jury presidents and judges can be found here.