The Coca-Cola Company enlists Ki Saigon for creative duties for beverage brands in Vietnam

Ki Saigon has won the creative mandate for the beverage brands under The Coca-Cola Company, including Coca-Cola, Nutriboost, Sprite, Fanta and Aquarius, adding to the agency’s portfolio of international and local clients.

“We are very pleased to have found partners in Ki Saigon. They proved to us their tenacity and creative ability throughout the pitch process,” said Le Ba An Binh at Head of Integrated Marketing Communication, Coca-Cola Indochina.

The first of many, Coca-Cola Tet 2017 campaign is near completion. The agency has brought to life a new positioning and re-invented the iconic Coca-Cola festival packaging for this campaign. The multi-media campaign is slated to hit the market in a few days.

“Coca-Cola stands tall as the best brand in the world,” said Indraneel Guha, Co-founder and Planning Director at Ki Saigon, “And we want to create work that takes this to new heights.”

Kumkum Fernando, co-founder and Creative Director at Ki Saigon added, “We are delighted that they have put their faith in us and it goes to show their appetite for experimenting, and that makes Coca-Cola unique around the world.”