GOVT Singapore celebrates National Gallery Singapore’s first anniversary with new campaign
In conjunction with National Gallery Singapore’s first anniversary, GOVT Singapore — the institution’s creative partner — has released a variety of work promoting the Gallery Light to Night Festival.
Held for 2 weekends on the 25-27 Nov and 2-4 Dec, the Festival features a variety of activities for all ages including interactive art installations, an art and design market, roving acts and live music sessions which offer a multi-sensory experience.
The activities are in line with the Gallery’s objective to make art more accessible. To promote this, GOVT Singapore conceptualized a black and white key visual that communicated the array of all- day programmes available, illustrated by local designer Andy Yang.
In addition, a series of online videos were also shot with a dancer (who is also a performer at the Festival) dressed in a black and white body suit. The videos are themed around the combination of activities at the Festival coming together, like Art x Dance, Play x Explore and Tech x Music.
The same dual-themed
execution was then brought to life on ground around town on the weekend before the Festival, and released on the Gallery’s social media platforms.
Tim Chan, Creative Director of GOVT Singapore said: “It isn’t always easy to talk about art in an accessible way, but big credit has to go to our clients who have been pushing us to do work beyond just an informative promotional poster. And that has shown in our previous work for the Iskandar Jalil and Artist & Empire exhibitions as well. We’re really pleased to have done our part, and here’s to more to come.”
More information on the Festival’s activities and programmes can be found at www.nationalgallery.sg.