Eileen Ooi to head up PHD Malaysia’s operations
PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of PHD Malaysia, Ooi will lead all business functions with a mandate to drive business momentum and transforming the agency to the next level of success. Ooi will be reporting to newly appointed CEO of Omnicom Media Group Singapore & Malaysia – Ranga Somanathan and her appointment is effective from mid-October.
Ooi (pictured left) joins PHD with more than 14 years’ experience in communication and media planning, brand strategies, client leadership and team management. Prior to PHD, Ooi was the General Manager, Strategy & Platforms at Maxus Malaysia responsible for leading Maxus’ operations with a focus on enhancing client relationships and growth strategy for the agency in the areas of commercial, digital, strategy and innovation. Over the course of her career, Ooi has worked in senior leadership roles in media agencies (including being a regional strategic planner on the P&G account) and built her strengths in brand management and strategy, leading change in teams and mentoring the next generation of talent.
Commenting on the appointment, Susana Tsui, CEO, PHD APAC, said, “PHD markets in SEA have been gathering strong momentum over the past few months and the Malaysia is a key market within the region. Eileen is a highly self-motivated, creative and versatile agency leader who can build on PHD’s strong foundation in communications planning, innovation, digital and grow our capabilities in Malaysia. Eileen’s experience will not only strengthen our operations but act as a catalyst of change to drive PHD Malaysia to be a leading player in the industry.”
On her new role Ooi said, “It is truly exciting to be part of a fast growing and forward thinking agency. PHD’s philosophy of being a planning-led media agency and its bold culture are qualities that sets it apart in the industry. We are at an interesting tipping point today, as the era of Artificial Intelligence converge with communication planning. With its renowned global planning platform – SOURCE, I believe PHD is in a great position to partner with our clients to innovate and build successful brands. I look forward to continue to build upon PHD’s strong foundations and take Malaysia into greater heights.”