Pedigree takes a different approach on Mother’s Day with a touching message via BBDO Bangkok

For the past 10 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on the benefits of their products, Pedigree aimed to shift the

communication message to another level in a more touching, insightful approach.

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In Thailand, it is a norm for Thai dog owners, especially for women, to perceive their pet dogs as their own children. Based on their ‘Feed the good’ campaign, Pedigree and BBDO Bangkok worked on this insight to show how dogs and owners bring out the good in each other in their latest commercial ‘Mothers’, which was launched on Thailand’s Mother’s day along with another Mother’s Day commercial. Something another pet food brand has never done before.

The film tells the story like a typical Mother’s day commercial. It shows various mothers taking care of their children in different ways. The story later reveals that the ‘children’ are not human but are actually their pet dogs, portraying the insights of how Thai dog owners love their dogs like their own children, and they are mothers to them. And in return, their ‘children’ give unconditional love back to their ‘mothers’.

Credits –

Production : The Film Factory