MullenLowe Philippines creates a website to shed light on the true cost of the Filipino vote
Many Filipinos sell their vote for as little as a (U.S.) Dollar. Vote buying and selling is so rampant in the Philippines because it is often seen as the practical choice for voters. Selling one’s vote serves as consolation to those resigned to the fact that most politicians will plunder once elected. Something has to be done against this mindset.
Magkano ang Boto Mo is a website created to shed light on the true cost of the Filipino vote. It shows the average daily value of a vote, relative to a six-year term. It also shows the cost per individual of national problems that will remain unanswered if Filipinos do sell their votes. The site was launched by MullenLowe three days before the elections when vote buying starts and peaks – to hit hard when it counts. It was also designed to make facts easy to understand and share, ultimately aimed at making Filipinos realize the value of each vote.