Brand’s Essence of Chicken joins forces with Mirum Singapore to drive digital initiatives

The Cerebos Health Supplement Division, known for its flagship product Brand’s Essence of Chicken, has appointed Mirum Singapore to drive the brand’s digital initiatives.

The Cerebos Health Supplement Division is one of three divisions under Suntory Beverage & Food Asia (SBFA). As a leading health food supplements enterprise in Asia, Cerebos has helped build a foundation of health for generations under its flagship Brand’s Essence of Chicken, and a range of other health supplement products. Operating across 19 countries, with its main markets in Thailand, Taiwan, Singapore, Hong Kong and Malaysia, Brand’s prides itself for its spirit of innovation while staying true to its roots and heritage.

“We are delighted to be selected as partner in this digital journey with Brand’s. We look forward to working with the Brand’s regional team on building a data and customer centric business resulting in a truly personalize experience with its audience,” said Rueben Anthony, Regional Managing Director, Mirum Singapore.