Asia has 6 entries on shortlist for Glass Lions category: India and USA lead the way with 4

India has 4 of Asia’s 6 shortlists in the Glass Category at the Cannes Lions Festival of Creativity. The category saw 18 entries make the cut to progress to the metal round. Singapore and Japan also made it through.

Glass is a “Lion for Change” and celebrates culture-shifting creativity. Entries need to demonstrate ideas intended to change the world; that is work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

Asia’s 6 shortlists are:

Ogilvy & Mather Mumbai for their Make Love Not Scars “Beauty Tips by Reshma”

BBDO Mumbai for Procter & Gamble’s “Dads #sharetheload”.

Weber Shandwick Mumbai for “Daughters of Mother India”.

Mindshare Mumbai for Brooke Bond Red Label Tea “6 Pack Brand”.

Hakuhodo Tokyo for Google Japan “Women Will”

Ogilvy & Mather Singapore for LGBT Oggachaga Counseling “Snapchat from the Closet”

VIEW THE GLASS SHORTLIST: Glass Lions Shortlist.xlsx